Director, Product Marketing GTM (Service Cloud)

Salesforce, Inc.; Illinois; On-site; USD 180,000 - 260,000; Full time

Job summary

Salesforce, Inc. is seeking a Director of Product Marketing (GTM Service Cloud). You will own the go-to-market strategy for Service, Casey, and Contact Center, shaping a unified Service story for sales and customers.

You'll lead a team of marketers, collaborate with product, sales, and enablement, and drive launches, pricing, and content across geographies while tracking performance against measurable metrics.

Qualifications

• 8+ years in product marketing, GTM, or related roles.
• Experience leading and inspiring a marketing team.
• Strong communication and storytelling for executives.
• Ability to present to executives, partners, and customers.

Responsibilities

• Own GTM strategy for Service Cloud and related products.
• Translate needs into sales enablement, content, and programs.
• Lead cross-functional annual and quarterly GTM planning.
• Drive product launch strategy and field-ready messaging.

Skills

Leadership

Go-to-market strategy

Executive communication

Storytelling

Cross-functional collaboration

Analytics / data-driven

Public speaking

Tools

Salesforce CRM

Power BI

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

About the Role

Salesforce is the #1 AI CRM, and Agentforce is at the center of how our customers transform service.

As Director, Product Marketing (GTM Service Cloud), you will own the go-to-market strategy for our Service business, including Service Cloud, Casey (our help agent), and Contact Center.

You will join a team of experienced product marketers, act as the voice of sales, and turn product innovation into a clear, unified Service story that wins in the field.

Key Responsibilities

• Go-To-Market Strategy: Own the go-to-market strategy for the core Service business and tell one end-to-end Service story across Agentforce, Service Cloud, and Contact Center.
• Voice of Sales: Act as the voice of sales, translating business needs across marketing, sales enablement, product, and field teams.
• Subject Matter Expertise: Be the go-to-market expert for Service for internal stakeholders, executives, and the field.
• Competitive Strategy: Own competitive strategy and enablement for Service.
• Planning: Lead cross-functional annual and quarterly GTM planning.
• Enablement Strategy: Build the product enablement strategy, including sales plays, pitch decks, and training material.
• Product Launches: Drive launch strategy and execution for key Service product launches, including major event moments such as Dreamforce.
• Pricing & Packaging: Partner with product teams on pricing and packaging strategy.
• Global Scale: Partner with industry and regional product marketing managers to scale programs globally.
• Analyst Relations: Work with analyst relations on positioning and briefings.
• Content Creation: Create and deliver content, webinars, blogs, events, and customer stories.
• Public Speaking: Present to audiences of all sizes, from customer meetings to keynote stages.
• Performance Tracking: Track, measure, and report on sales and marketing performance against clear metrics.
• Team Inspiration: Bring GTM expertise and inspire a team of product marketers.

Required Qualifications

• 8+ years of experience in product marketing, sales, or go-to-market roles.
• Experience leading and inspiring a team of marketers.
• Strong communication and storytelling skills.
• Ability to present confidently to executive leaders, cross-functional partners, and customers.
• Self-starter who can navigate a complex, fast-moving, multi-geography organization.
• Strategic thinker with a growth mindset and comfort with numbers.
• Data and analytics proficiency for setting measurable marketing metrics.
• Proven partner to sales, marketing, and enablement teams.
• Knowledge of or experience in marketing to Service buyers across multiple industries.
• Experience creating value propositions and content strategies for the full buyer funnel.

Preferred Qualifications

• Experience with Salesforce products and/or other SaaS and B2B technology platforms.
• Experience in Contact Center, customer service, or AI agent products.
• Experience using AI tools to analyze and interpret sales data, and create plans based on that data.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form .

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-