Director, Product Marketing (GTM Field Service)

salesforce.com, inc.; Chicago (IL); On-site; USD 164,000 - 262,000; Full time

Job summary

Salesforce is seeking an experienced Field Service Product Marketing leader to own the go-to-market strategy, messaging, and enablement for this high-impact business. You will translate sales needs into scalable marketing programs across product, marketing, and regional teams, driving pipeline and new customer growth.

The ideal candidate has 8+ years in product marketing or GTM roles, excels at storytelling to executives and field teams, and can lead cross-functional planning with data-driven

Qualifications

• 8+ years in product marketing, sales, or go-to-market roles.
• Strong communicator and storyteller for executives, partners, and customers.
• Self-starter who navigates a multi-geography org quickly.
• Strategic thinker with data-driven marketing metrics.
• Partner to sales, marketing, and enablement to build pipeline.
• Knowledge of marketing to service buyers across industries.
• Experience creating value propositions and content strategies.
• Experience running or managing GTM programs is desirable.

Responsibilities

• Be the Field Service go-to-market expert for stakeholders across product, marketing, and distribution.
• Own competitive strategy and enablement for Field Service.
• Lead cross-functional annual and quarterly GTM planning for Field Service.
• Build a product enablement strategy with sales plays and training materials.
• Scale programs with industry and regional PMMs globally.
• Shape pricing and packaging strategy, supporting in-flight deals and field communications.
• Drive launch strategy and execution for Field Service product launches.
• Create and deliver content, webinars, blogs, events, and customer stories for market adoption.
• Track, measure, and report results, adjusting programs based on data.

Skills

Product marketing

Storytelling

Cross-functional collaboration

Data analytics

Sales enablement alignment

Service buyer marketing

Value propositions

GTM programs

Tools

Salesforce products

Google Slides

Job description

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Job Details

At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that drives trials, builds the sales pipeline, and ultimately generates new customers.

Role Description

This is a high-visibility, high-impact role: you will own the go-to-market strategy for our Field Service business and act as the voice of sales, translating the business's needs across marketing, sales enablement, product, and field teams to drive pipeline and help close deals. The ideal candidate has demonstrable expertise across product marketing - positioning and messaging, planning and segmentation, customer and competitive intelligence - and a proven ability to build scalable programs and drive cross-functional alignment amid ambiguity. You'll look at everything the Product Marketing team produces through the lens of a sales rep, turning marketing and industry-focused initiatives into programs that drive real growth.

Responsibilities

• Be the Field Service go-to-market expert for stakeholders across product, marketing, and distribution, and align to named global distribution leaders to drive sales programs and pipeline generation
• Own competitive strategy and enablement for Field Service - market and competitor intelligence, positioning against key competitors, and arming sales with the tools to win competitive deals
• Lead cross-functional annual and quarterly GTM planning for Field Service, driving alignment across product, sales, and regional/industry teams on priorities, timing, and narrative
• Build a product enablement strategy that translates the value proposition for sales and customers, including sales plays and training material that make our offerings easy to sell
• Partner with industry and regional PMMs to scale programs, content, and enablement globally
• Partner with product teams to shape pricing and packaging strategy, and support in-flight deals and field communications as pricing changes roll out
• Drive launch strategy and execution for key Field Service product launches, including buyer campaign execution
• Create and deliver content, webinars, blogs, events, and customer stories that carry the message to market - and confidently present it yourself to audiences of all sizes, from customer meetings to major events
• Track, measure, and report on the results of these sales and marketing efforts, adjusting programs based on what the data shows

What does the ideal candidate look like?

Required Skills

• 8+ years of experience in product marketing, sales, or go-to-market roles, including experience leading and inspiring a team of marketers
• A strong communicator and storyteller who presents confidently to executive leaders, cross-functional partners, and customers - adapting clearly and concisely to the audience in the room
• A self-starter who can navigate a complex, fast-moving, multi-geography organization - building buy-in across cultures, functions, and stakeholder levels to move projects from idea to execution quickly
• Strategic thinker with a growth mindset and comfort with numbers: able to use data and analytics to set measurable marketing metrics, track progress, and translate results into actionable recommendations
• Proven partner to sales, marketing, and enablement teams in building pipeline, progressing it to close, and growing existing customer relationships against shared pipe & ACV targets
• Knowledge of, or experience in, marketing to Service buyers across multiple industries
• Experience creating value propositions and content strategies that support demand generation across the full buyer funnel
• Experience running or managing comprehensive sales enablement and GTM programs is desirable

Preferred Skills

• Experience with Salesforce products and/or other SaaS and B2B technology platforms
• Ability to create a range of marketing assets - on-message product demo videos, sharp and succinct slide pitch decks ("Google Slides"), and product data sheets

Benefits & Perks

We have a public-facing website https://www.getsalesforcebenefits.com/en that explains our various benefits, including well-being reimbursement, generous parental leave, adoption assistance, fertility benefits, and more. Visit for the full breakdown!

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $164,000 - $261,500 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.