Director, Product Marketing — Global & Remote

Bazeta; Northern (KY); Hybrid; USD 160,000 - 210,000; Full time

Job summary

PAX Labs is seeking a Director of Product Marketing to lead product and portfolio marketing for our global device business and U.S. cannabis consumables.

This leader will translate consumer insight and market dynamics into portfolio strategies, differentiated product positioning, and rigorous go-to-market plans that drive commercial success. The role requires strategic thinking and strong operational capability to move from roadmap to launch, collaborating across Product, Marketing, Creative,

Qualifications

• 8-12+ years in product marketing, portfolio strategy, or commercialization.
• Proven success leading complex launches across channels.
• Experience translating consumer needs into compelling product stories.

Responsibilities

• Shape portfolio across device and consumables; define audience and value proposition.
• Own go-to-market strategy for new products and launches; set success metrics.
• Create briefs aligning Product, Creative, Brand, E-commerce, Sales, and Finance.
• Adapt launch plans across channels including e-commerce and wholesale.
• Drive ongoing lifecycle, pricing, promotions, and channel expansion.
• Lead post-launch reviews and translate insights into action.

Skills

Product marketing leadership

Go-to-market strategy

Consumer insights

Pricing strategy

Cross-functional collaboration

Communication skills

Market opportunity analysis

Job description

PAX Labs is seeking a Director of Product Marketing to lead product and portfolio marketing for our global device business and U.S. cannabis consumables.

This leader will translate consumer insight and market dynamics into portfolio strategies, differentiated product positioning, and rigorous go-to-market plans that drive commercial success. The role requires strategic thinking and strong operational capability to move from roadmap to launch, collaborating across Product, Marketing, Creative,