Director, Product Marketing — Cannabis (Equity)

PAX Labs; United States; Remote; USD 160,000 - 210,000; Full time

Job summary

PAX Labs, a leading cannabis product design and technology company in the United States, seeks a Director of Product Marketing to shape the portfolio and drive commercial success across device and consumables. The role requires translating consumer insight into differentiated product positioning and global launch plans.

The candidate will lead cross-functional teams, own go-to-market strategies, and develop lifecycle plans to maximize velocity, profitability, and brand impact across markets and

Qualifications

• 8-12+ years of experience in product marketing, portfolio strategy, or commercialization.
• Strong experience in consumer insight, segmentation, positioning, messaging and consumer-facing product copy, pricing, and go-to-market strategy.
• A proven ability to translate consumer needs and technical product details into differentiated, commercially effective stories.
• Experience partnering closely with Product, Sales, Creative, Operations, and Finance teams.
• Experience with wholesale, retail, DTC, and/or dispensary channels.
• Genuine enthusiasm about cannabis consumers and building the future of the category.

Responsibilities

• Shape the portfolio across device and consumables, defining audience, needs, value proposition, and role.
• Own go-to-market strategy for new products, line extensions, relaunches, and major initiatives.
• Define audience, positioning, channel strategy, commercial requirements, and success metrics for each launch.
• Create briefs aligning Product, Creative, Brand, E-commerce, Sales, Trade Marketing, and Finance.
• Adapt launch plans across channels including e-commerce, wholesale, and dispensaries.
• Maintain ongoing business reviews and translate insights into actions and accountability.

Skills

Experience in product marketing

Portfolio strategy

Go-to-market planning

Consumer insight

Strategic thinking

Cross-functional leadership

Execution at scale

Commercial and analytical judgment

Job description

PAX Labs, a leading cannabis product design and technology company in the United States, seeks a Director of Product Marketing to shape the portfolio and drive commercial success across device and consumables. The role requires translating consumer insight into differentiated product positioning and global launch plans.

The candidate will lead cross-functional teams, own go-to-market strategies, and develop lifecycle plans to maximize velocity, profitability, and brand impact across markets and