Director, Product Marketing - AI for B2B SaaS (Remote)

Coinscapture; United States; Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Competitive salary

Flexible time off

Parental leave

Home office stipend

Co-working stipend

Professional development stipend

Health insurance (US)

Job summary

Help Scout in the United States is seeking a Director of Product Marketing to own the storytelling and go-to-market for our AI-powered platform. You will set the strategy for product positioning, messaging, and launches, guiding cross-functional teams across Sales, Product, and Support to drive revenue and adoption.

Reporting to the VP of Marketing, you will lead the product marketing function and shape competitive intelligence while building a scalable team over the next 12–18 months.

Qualifications

• Experience in product marketing for a B2B SaaS product or AI platform with ownership of strategy.
• Expert in positioning, messaging, buyer personas/ICP, sales enablement, and launches.
• Experience coaching and managing people; ability to grow others into senior roles.
• Ability to articulate a point of view on AI-powered products and marketing of AI features.
• Proficiency using AI tools to improve output and scale of work.
• Strong storytelling and ability to communicate in a remote, async environment.

Responsibilities

• Own product marketing strategy and quarterly/long-term roadmap.
• Build and scale the product marketing function and mentor the Lead PMM.
• Enable Sales, Support, and teams with clear value communication of our products.
• Shape competitive intelligence and translate it into a strategic POV.
• Own major product launches and seasonal release events end-to-end.
• Represent Help Scout’s product story externally through various channels.

Skills

Product marketing

B2B SaaS

AI/AI platform

Leadership

Go-to-market

Strategy

Job description

Help Scout in the United States is seeking a Director of Product Marketing to own the storytelling and go-to-market for our AI-powered platform. You will set the strategy for product positioning, messaging, and launches, guiding cross-functional teams across Sales, Product, and Support to drive revenue and adoption.

Reporting to the VP of Marketing, you will lead the product marketing function and shape competitive intelligence while building a scalable team over the next 12–18 months.