Director, Product Marketing

FranklinCovey; Utah; Remote; USD 150,000 - 200,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA

Employee stock purchase plan

401k

Paid time off

Holiday pay

Job summary

FranklinCovey is seeking a Director of Product Marketing to lead the product marketing function for our enterprise B2B division. Reporting to the VP Marketing, this role owns positioning, messaging, and go-to-market strategy end to end, translating complex products into clear, compelling value for decision makers across industries.

The Director will build and develop a small high-impact team while serving as a strategic advisor to marketing, product, and sales leadership, driving alignment from

Qualifications

• B2B product marketing experience in services, software, platforms, or complex enterprise offerings.

Responsibilities

• Lead and develop a high-performing product marketing team with coaching and clear prioritization.
• Act as trusted advisor to VP Marketing and senior leaders to shape go-to-market strategy for launches and growth.
• Own product positioning and messaging to drive revenue and pipeline across the portfolio.
• Develop cohesive go-to-market plans coordinating product, tech, sales, customer success and marketing teams.

Skills

B2B product marketing

Go-to-market strategy

Leadership

Launch experience

Enterprise offerings

Education

Bachelor's degree

Job description

We give strategy the human edge FranklinCovey NYSE FC is the worlds most trusted leadership and organizational performance partner that gives strategy the human edge We help organizations achieve the breakthrough results that matter most Using proven principle centered frameworks and practices we build high trust leaders teams and cultures and help clients translate strategy into consistent execution For more than 40 years we have tested this approach with thousands of clients from Fortune 100 companies to educational and government institutions providing professional services across 160 countries To learn more visit franklincoveycom

Title

Director Product Marketing Global Title Director Product Marketing Division & Department Corporate Marketing

Status

Full Time Exempt

Reports to

VP Marketing

Location

Remote Anywhere in the Greater Salt Lake City UT area

Compensation

Anticipated compensation for this position is 150 200k inclusive of 15 variable pay

Date Posted

10072026

Job Summary

We are seeking a Director Product Marketing to lead the product marketing function for our enterprise B2B division. Reporting to the VP Marketing this role owns positioning messaging and go to market strategy end to end translating complex products into clear compelling value for decision makers across industries. The Director will also weave together how our portfolio of products and solutions fits under one umbrella turning a complex multi solution lineup into a simple cohesive story that clarifies our go to market messaging both internally and for buyers. The Director will build lead and develop a small high impact team while serving as a strategic advisor to marketing product and sales leadership driving alignment from customer insight through execution.

Essential Job Functions

Leadership & Team Development

• Build lead and develop a high performing product marketing team providing coaching and clear prioritization across competing demands
• Set the strategic agenda and operating rhythm for the product marketing function ensuring the teams work ladders up to company and marketing leadership priorities
• Manage budget and vendor relationships eg agencies content production tools supporting the product marketing function

Strategic & Executive Partnership

• Act as a trusted advisor to the VP of Marketing and senior leaders across product sales and marketing helping shape our overall go to market strategy for launches expansions and growth initiatives
• Bring a big picture executive level perspective to strategy conversations pulling together market competitive and customer insight into recommendations leaders can actually use
• Own our product positioning and messaging making sure it clearly connects to business results and drives revenue and pipeline
• Build a cohesive narrative across our multi product multi solution portfolio showing how our offerings fit under one umbrella and simplifying go to market messaging for internal teams and buyers alike
• Build messaging frameworks the whole company can use so brand demand gen events sales and customer teams are all telling the same outcome focused story

Go to Market Execution

• Clearly understand our markets needs circumstances and key initiatives so we can more accurately position our solutions
• Translate complex products and services into simple credible value propositions that help buyers understand our solutions building their confidence to buy and move deals forward
• Turn our positioning into tools the sales team can actually use talk tracks pitch guides collateral case studies and other materials that help close more deals
• Develop the strategy and lead execution of go to market plans across the organization coordinating with product tech sales customer success and marketing teams to keep launches expansions and growth initiatives on track
• Refine and guide our messaging and go to market strategy based on what we learn from customers the market competitors and the field
• Work with other teams to guide the creation of additional insights thought leadership and point of view content that builds our credibility in the market and generates demand with decision makers
• Own measurable outcomes for the function and report progress to marketing product and sales leadership

Basic Qualifications

• Bachelors degree10 years of B2B product marketing experience 3 years directly managing product marketers

Preferred Skills & Experience

• Experience in B2B product marketing in services software platforms or complex enterprise offerings
• Strong understanding of B2B services and how senior leaders make purchasing decisions
• Experience marketing to HR or L&D audiences
• Track record of leading end to end launches or market expansions from insight to narrative to enablement to measurement across a team and departments rather than solo execution
• Proven success marketing high value intangible solutions where differentiation depends on clarity of value rather than features
• Expertise in structured messaging frameworks that scale across marketing and sales
• Solid understanding of enterprise sales motions and how to operationalize messaging in real world sales environments
• Demonstrated ability to hire coach and retain strong product marketing talent and to set team direction amid ambiguity
• Experience in healthcare finance construction manufacturing or tech
• Strong executive presence with the ability to synthesize input influence stakeholders and drive alignment at the senior leadership level
• Highly collaborative with low ego and outcome focused
• Data informed and insight driven using evidence to guide decisions and iteration
• Comfortable engaging in technical or product detail heavy conversations with enough depth to represent our solutions credibly

Benefits

• Benefits include medical dental and vision insurance HSA employee stock purchasing program 401k paid time off holiday pay and more Please visit httpsfranklincoveybenefitscom for details
• Actual offer may be outside of this range and will be determined by education experience knowledge skills and abilities as well as geographic location internal equity and alignment with market data Unless otherwise noted applications will be accepted for a minimum of three 3 days from the initial published date on the FranklinCovey job board but the posting may close at any time after the specified duration

Employer Information

For an overview of our Interview Process please visit httpswwwfranklincoveycomaboutcareersworking at franklincovey FranklinCovey is an equal opportunity employer All qualified applicants will receive consideration for employment without regard to sex race color religion national origin disability protected Veteran status age or any other characteristic protected by law Please visit httpswwwfranklincoveycomcareersnotices and provisions for our full Equal Employment Opportunity policies and Nondiscrimination Provision Direct Reasonable Accommodation requests to accommodationsfranklincoveycom For our Privacy Policy please visit httpswwwfranklincoveycomprivacy