Remote Global Director - Product Marketing & GTM

FranklinCovey; Utah; Remote; USD 150,000 - 200,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA

Employee stock purchase plan

401k

Paid time off

Holiday pay

Job summary

FranklinCovey is seeking a Director of Product Marketing to lead the product marketing function for our enterprise B2B division. Reporting to the VP Marketing, this role owns positioning, messaging, and go-to-market strategy end to end, translating complex products into clear, compelling value for decision makers across industries.

The Director will build and develop a small high-impact team while serving as a strategic advisor to marketing, product, and sales leadership, driving alignment from

Qualifications

• B2B product marketing experience in services, software, platforms, or complex enterprise offerings.

Responsibilities

• Lead and develop a high-performing product marketing team with coaching and clear prioritization.
• Act as trusted advisor to VP Marketing and senior leaders to shape go-to-market strategy for launches and growth.
• Own product positioning and messaging to drive revenue and pipeline across the portfolio.
• Develop cohesive go-to-market plans coordinating product, tech, sales, customer success and marketing teams.

Skills

B2B product marketing

Go-to-market strategy

Leadership

Launch experience

Enterprise offerings

Education

Bachelor's degree

Job description

FranklinCovey is seeking a Director of Product Marketing to lead the product marketing function for our enterprise B2B division. Reporting to the VP Marketing, this role owns positioning, messaging, and go-to-market strategy end to end, translating complex products into clear, compelling value for decision makers across industries.

The Director will build and develop a small high-impact team while serving as a strategic advisor to marketing, product, and sales leadership, driving alignment from