Director, Product Marketing

Swooped; United States; On-site; USD 127,000 - 239,000; Full time

Job summary

DoubleVerify is seeking a highly experienced product and portfolio marketer to craft differentiated narratives across its product suite for global prospects and customers. You’ll lead a robust competitor program, align DV stories with customer needs, and elevate DV's AI technology through close collaboration with R&D, sales, and marketing to enable GTM success.

The role emphasizes storytelling, cross-functional leadership, and data-driven optimization, with a compensation package including

Qualifications

• 8+ years of experience in B2B product marketing or related field.
• Background in AdTech or MarTech preferred.
• Ability to understand and articulate complex product concepts.
• Positive, solutions-oriented mindset.
• Proven ability to lead cross-functional teams.
• Excellent written and verbal communication skills.

Responsibilities

• Competitive analysis and strategy: Build and own a comprehensive Competitor program.
• Market insight: Understand market dynamics to position DV portfolio as a leader.
• Customer insight: Align DV story with customer needs across brands and agencies.
• Storytelling: Create compelling narratives that showcase DV's differentiation.
• Technology and AI: Advocate for DV tech stack and translate concepts into stories.
• Marketing assets: Enhance content library for the sales cycle.
• Performance metrics: Establish KPIs and use data-driven insights to optimize.
• Cross-functional collaboration: Partner with Commercial, Marketing, Product, Engineering, Data Science.

Skills

B2B product marketing

Product management

AdTech/MarTech background

Technical acumen

Leadership

Communication skills

Job description

DoubleVerify is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. Built on best practices, DoubleVerify solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DoubleVerify has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.

Role Overview: We are seeking a bright, experienced product and portfolio marketer who can both excel strategically and roll up their sleeves to craft differentiated, exciting stories about DoubleVerify across its entire product suite, for the prospects and customers around the globe. DV operates in an exceptionally complex and dynamic market. You will help us successfully navigate the environment by building a thorough competitor program that informs the roadmap, sales strategies, positioning, and enablement programs. To further elevate the DV portfolio narrative and drive differentiation in the market, you will raise awareness of DV’s technology and AI, working closely with our R&D teams.

Key Responsibilities:

• Competitive analysis and strategy: Build and own a comprehensive Competitor program at DV for existing and new developments
• Market insight: Gain thorough understanding of the dynamics of the market landscape to help position DV portfolio as a leader across the market categories that we expand into
• Customer Insight: Obsessed with customer, align the the DV story with existing and new customer needs, navigating complex marketing worlds of the largest brands and agencies
• Storytelling: Be a talented storyteller. Drive creation of compelling narratives that showcase the unique differentiation that DV offers across their products
• Technology and AI: Be a passionate advocate for the tech stack that DV leverages to drive maximum performance and value to its clients; convert complex technologies and concepts into elegant stories, reflected in internal and external assets, customer communication, training and enablement programs
• Marketing Assets: enhance the content library with the engaging portfolio content effective across the sales cycle
• Performance Metrics: Establish and track key performance indicators (KPIs) to measure the success of product marketing initiatives. Use data-driven insights to optimize and improve.
• Cross-Functional Collaboration: Partner with teams across Commercial, Marketing, Product, Engineering, Data Science, to ensure alignment and effective execution of GTM plans. Inspire the teams around GTM goals.

Qualifications:

• Experience: 8+ years of experience in B2B product marketing, product management, or a related field, having mastered the craft of bringing technology products to market
• Background: Preference for the background in AdTech or MarTech, with good understanding of the advertising ecosystem
• Technical Acumen: Strong technical foundation with the ability to understand and articulate complex product concepts in a complex ecosystem, elegantly
• Can-do attitude: Positive mindset, always looking for solutions on how to do something, as opposed to why to not do it
• Leadership and Influence: Demonstrated ability to inspire and organize cross-functional teams with competing priorities
• Communication Skills: Excellent storytelling abilities, including written and verbal communication in every form that a product marketer touches

The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV.

The estimated salary range for this role based on the qualifications set forth in the job description is between $127,000 - 239,000. This role will also be eligible for bonus/commission (as applicable), equity, and benefits.

The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles, and recognize that the person we hire may be more or less experienced than this job description as posted.

DoubleVerify

DoubleVerify powers performance for the world's largest brands, marketplaces and publishers.

DoubleVerify is a leading software platform that enhances the digital advertising ecosystem by providing measurement and analytics for campaign quality, safety, and effectiveness.

Software Development Technology, Information and Internet Technology, Information and Media

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