Director, Product Marketing

Loftware UK; Portsmouth (NH); On-site; USD 150,000 - 200,000; Full time

Job summary

Loftware is seeking a Director of Product Marketing to lead the Product Marketing function and define strategies that drive product adoption, market growth, and competitive differentiation. Reporting to the Chief Product Officer, you will own positioning, messaging, pricing, packaging, launch plans, and sales enablement while partnering with Product, Sales, Customer Success, and Marketing.

You will build and mentor a high-performing team, influence company strategy through deep customer and

Qualifications

• 10+ years in product marketing, product management, or GTM for enterprise SaaS.
• Proven ability to lead teams and influence globally distributed stakeholders.
• Experience shaping product strategy, pricing, launches, and sales enablement.

Responsibilities

• Own product positioning, messaging, pricing, packaging, and launch strategy.
• Lead sales enablement and ensure assets, case studies, and demos support the sales process.
• Collaborate with product, sales, customer success, and marketing to drive adoption.
• Provide leadership and development for the product marketing team.
• Inform pricing strategies and competitive differentiation through market insights.

Skills

Strategic leadership

Product marketing

Go-to-market

Pricing and packaging

Cross-functional collaboration

Executive stakeholder management

Content creation

Sales enablement

Job description

At Loftware,It’s all right there— the scale, the expertise, and the opportunity to grow your career in a business-critical industry.

Job Title:

Director, Product Marketing

Please note:

Visa sponsorship is not available for this role.

• United States: USD $150,000 – $200,000 per year, commensurate with experience and qualifications.
• United Kingdom: GBP £110,000 – £140,000 per year , commensurate with experience and qualifications.
• Slovenia: EUR €70,000 – €90,000 per year , commensurate with experience and qualifications.

Position Summary:

The Director of Product Marketing is responsible for leading Loftware's Product Marketing function and defining strategies that drive product adoption, market growth, and competitive differentiation. Reporting to the Chief Product Officer, this role owns product positioning, messaging, pricing, packaging, launch strategy, and sales enablement while partnering across Product, Sales, Customer Success, and Marketing. The Director leads a high-performing team and influences company strategy through deep customer, market, and competitive insights.

Key Responsibilities:

• Content Creation: Be the subject matter expert. Develop content to be used by Marketing and Sales for product promotion
• Sales Enablement: Work closely with the sales team to ensure that value propositions, marketing assets, use case/customer case studies, battle cards, presentations and demos are available, understood and used to engage prospects and advance the sales process.
• Product Launches: Work across company functions to help design, plan, and execute product launches that achieve market awareness and customer adoption.
• Competitive Intelligence: Understand our competitors’ products and offers. Use this knowledge to inform sales training, positioning, messaging, and input to new product development.
• Market Intelligence: Be the voice of the customer. Be the expert on the target market, the target buyer, and the buying process.
• Pricing and Packaging: Analyze market trends, adjust pricing as needed, and conduct competitive pricing analysis. Use this information to align pricing strategies with business goals and customer needs
• Leadership and Team Development:
• Build, lead, and mentor a high-performing team, including product marketers
• Foster a culture of collaboration, innovation, and accountability within the department.
• Provide guidance and professional development opportunities to keep the team skilled in the product marketing trends and methodologies.

Qualifications:

• 10+ years of Product Marketing, Product Management, or Go-to-Market experience supporting enterprise SaaS solutions, with demonstrated ownership of strategic product marketing initiatives.
• Proven people leadership experience, including building, leading, and developing high-performing teams and influencing globally distributed stakeholders.
• Experience leading a business-critical function and contributing to departmental or company-level strategy through cross-functional leadership and executive partnership.
• Demonstrated success developing and executing product marketing strategies that drive market awareness, customer adoption, revenue growth, and competitive differentiation.
• Experience leading pricing, packaging, positioning, product launches, and sales enablement programs for complex software portfolios.
• Strong strategic and commercial acumen, with the ability to leverage market, customer, competitive, and industry insights to influence business and product strategy.
• Exceptional communication and presentation skills, with the ability to translate complex technical capabilities into compelling customer value propositions and influence executive, technical, and commercial audiences.
• Ability to balance strategic leadership with operational execution, setting priorities, allocating resources, and delivering measurable business outcomes.

Why Join Us?

Working for the undisputed global leader in a business-critical industry offers unparalleled possibilities.

Our team is made up of the most talented, curious, and inspiring people in their fields, each bringing something unique to the table.

We use the power of the global team.

We set you up for success. We offer comprehensive training to all employees and place an emphasis on employee development.

We Win with Inclusion

At Loftware, inclusion, diversity, and belonging are paramount to our success and our culture. We are an equal opportunities employer. This means we are committed to recruiting qualified applicants regardless of race, color, religion, age, sex, gender, national origin, disability, or protected veteran status. We believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.

About us

We make the Supply Chain work

At Loftware, our end-to-end cloud-based labeling platform helps businesses of all sizes manage labeling across their operations and supply chain, and our solutions are used to print over 51 billion labels every year. With over 500 industry experts and 1,000 global partners, Loftware maintains a global presence with offices in the US, UK, Germany, Slovenia, China, and Singapore making us a trusted partner for companies in automotive, chemicals, clinical trials, consumer products, electronics, food & beverage, manufacturing, medical device, pharmaceuticals, retail/apparel, and more.