Director, Product Design

GoFundMe; San Francisco (CA); Hybrid; USD 211,000 - 351,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

Life insurance

401(k) savings

Hybrid work support

Parental leave

Flexible time off

Mental health resources

Job summary

GoFundMe is seeking a Director of Product Design to lead the design of its Enterprise Software suite for nonprofits. You will own the experience vision, work with Product and Engineering, and shape what gets built, sequenced, and resourced across the roadmap.

You will mentor designers, champion the Heart design system, drive AI-assisted workflows, and partner with executives to push quality and impact while balancing business needs with user needs.

Qualifications

• Portfolio showing strong visual, interaction, and systems craft.
• Experience building, scaling, or driving adoption of a design system.
• Active, hands-on use of AI tools in design practice.

Responsibilities

• Own design quality for your area and audit end-to-end experiences.
• Stay hands-on with high-stakes work and provide direct critique.
• Set and defend standards for distinctive, on-brand design.
• Champion the Heart design system and drive adoption toward 75%.
• Build AI-assisted workflows and report impact to leadership.
• Partner with Product and Engineering to shape roadmap sequencing.
• Hire and grow a team of designers and design managers.
• Teach cross-functional partners what great design means at GoFundMe.
• Collaborate with leadership to evolve long-term vision and ways of working.

Skills

Visual design

Interaction design

Systems thinking

Design leadership

Design systems

AI in design

Executive communication

Talent acquisition

B2B/B2C experience

Team building

Tools

Heart design system

Job description

GoFundMe is the world's largest community fundraising platform, connecting individuals and nonprofits so people can ask for help and support causes for themselves and each other. Since 2010, its community has raised more than $40 billion. The company is mission-driven, believing that technology and craft together can make a meaningful difference in millions of lives each year.

The role

This Director of Product Design leads design for GoFundMe's Enterprise Software suite for nonprofit organizations. The role owns the experience vision that helps nonprofits build connections with their supporters through tools and features. The position sits within design leadership and works closely with Product and Engineering counterparts to shape what gets built, sequenced, and resourced across the full roadmap.

What you would do

• Own design quality for your area, run structured audits of end-to-end experiences against a quality rubric, and actively work down a design debt backlog.
• Stay hands-on with the highest-stakes work, giving direct and specific critique and stepping in yourself when that is the fastest path to quality.
• Set and defend the standard for what is distinctive, polished, coherent, and on-brand in an era where AI can generate plausible screens quickly.
• Champion the company's design system (Heart), own adoption across your teams toward a 75% company target, and ensure teams contribute back rather than only consume.
• Build AI-assisted workflows your teams can adopt at scale, and report real impact (time saved, quality maintained) to senior leadership.
• Partner with Product and Engineering as a business leader, helping decide what gets built and how the roadmap is sequenced and resourced.
• Build and grow a team of designers and design managers, contribute to how levels and expectations are defined, and hire for craft in visual design, interaction design, and systems thinking.
• Teach cross-functional partners what great design means at GoFundMe so excellence becomes a shared standard.
• Collaborate with design leadership to evolve the long-term experience vision, design systems, and ways of working.

What they are looking for

• 10 or more years of product design experience, with a portfolio showing strong visual, interaction, and systems craft.
• A demonstrated record of raising the quality bar across a team, not just in your own work.
• Experience building, scaling, or driving adoption of a design system.
• Active, hands-on use of AI tools in your own practice, with a clear point of view on how they change design teams and the judgment to keep quality high.
• Ability to build evidence-backed narratives that influence the roadmap and senior leadership.
• Ability to attract top design talent through your work and thought leadership.
• Ideally, deep experience with e-commerce platforms, site builders (such as Wix or Shopify), and SaaS admin tools.
• Experience working across B2B and ideally B2C markets, with an understanding of the unique dynamics of each.
• Exceptional presentation and communication skills, including the ability to engage executives, stakeholders, and customers, and present at events.
• Ability to balance business objectives with user needs and team needs.

Working arrangements

Candidates must be located in San Francisco, Los Angeles, or San Diego. The role is hybrid.

Pay and benefits

The annual U.S. salary range for this full-time position is $210,500 - $350,500, plus bonus, equity, and benefits. Geolocation differentials may increase pay depending on work location. Benefits include healthcare, dental, vision, life insurance, and a 401(k) savings program. Additional support includes financial assistance for hybrid work and family planning, generous parental leave, flexible time-off policies, and mental health and wellness resources.