Director, Product Automation

dentsu; Time (IL); Remote; USD 110,000 - 135,000; Full time

Job summary

ICUC, a dentsu-backed team, seeks a Director of Product Automation to own automation and AI strategy across our services, including community management, insights, and social listening. You’ll build the function from the ground up and partner with leadership to align internal capability with market storytelling.

You’ll shape a scalable automation blueprint, partner across Operations, Marketing, and Growth, and mentor teams to raise automation literacy while maintaining client value and quality.

Qualifications

• Proven experience building or scaling a product, automation, or AI/technology strategy function in a services, agency, or martech setting.
• Track record of taking automation or AI capability from concept to measurable impact.
• Strong cross-functional collaboration with marketing, delivery and exec stakeholders.
• Familiarity with social media, community management, or social listening platforms is a plus.
• Experience navigating reporting/data limitations of enterprise martech platforms and building workarounds.
• Genuine product-innovation mindset, linking tools to client outcomes.
• Ability to act as a founding leader building a new function from scratch.

Responsibilities

• Own ICUC’s automation and AI strategy as it applies to products and service delivery.
• Evaluate, pilot, and select tools to make services faster, more precise, and scalable.
• Define a standardized automation blueprint for ICUC’s offerings.
• Build reporting infrastructure to measure automation impact like efficiency, quality, and margin.
• Treat automation as a product to design, test, and iterate.

Skills

Product automation strategy

Automation/AI impact

Cross-functional collaboration

Social media / social listening

Martech data handling

Product-innovation mindset

Founding leadership

Job description

Job Description:

ICUC is the global leader in Social Media solutions for over 20 years. To date, the ICUC team consists of over 350 people, in over 35 countries, covering 50 languages around the clock. In an environment where the only constant is change, we create common ground between brands and audiences across communities and social media. Fueled by a unique culture built in and around meritocracy, we bring the passion, the know-how and the balance necessary to maintain the charted course we set for ourselves: to be the best, we employ the best. Are you ready to be part of the ICUC team?

Recruiting Job Description

The Role

ICUC is creating a new leadership role to own our automation and AI strategy across the business. This is aproduct and innovation mandate, not a workforce-efficiency one: the Director, Product Automation is responsible for how AI and automation get built into the actual work we do for clients - community management, strategy, insights, monitoring, and social listening, so our teams can work faster, with more precision, and with sharper focus on the client.

This is a founding, leadership-level position. You’ll set the vision and build the function from the ground up, working closely across leadership to make sure ICUC’s AI and automation strategy is as strong internally as it is in how we tell that story to the market.

What You’ll Be Doing

Automation & AI Strategy

• Own ICUC’s automation and AI strategy as it applies to our products and service delivery

• Evaluate, pilot, and select tools and technologies that make our core services - community management, strategy, insights, monitoring, and social listening - faster, more precise, and more scalable, without compromising the quality clients expect.

• Define a standardized, scalable automation blueprint for ICUC’s service offerings, rather than one-off, client-by-client fixes.

• Build the reporting infrastructure needed to measure automation impact including efficiency gains, quality, and margin - across our platform ecosystem.

• Bring a product mindset to this work: treat automation and AI capability as a product to be designed, tested, and iterated, not a back-office project.

Cross-Functional Leadership

• Partner closely with Operations, Product Marketing and Growth to translate our internal automation and AI capability into external go-to-market positioning and messaging.

• Collaborate with Marketing to align messaging with ICUC’s broader brand and content strategy.

• Work across delivery, operations, and client success teams to ensure new tools and workflows are adopted in practice, not just approved in theory.

Organizational Leadership

• Represent automation and AI strategy at the leadership table, helping shape how ICUC positions itself against AI-native competitors and evolving client expectations.

• Build and champion a clear, company-wide narrative for what “AI-enabled, human-powered” means at ICUC, internally and externally.

• Mentor and influence teams across the business to build automation literacy and confidence, without a large direct team of your own at the outset.

What You Bring to the Table

• Proven experience building or scaling a product, automation, or AI/technology strategy function, ideally within a services, agency, or martech environment.

• A track record of taking automation or AI capability from concept to measurable operational impact.

• Strong cross-functional collaboration skills; comfortable partnering with marketing, delivery, and executive stakeholders who may have different priorities.

• Familiarity with social media, community management, or social listening platforms is a strong asset.

• Experience navigating the reporting and data limitations of enterprise martech platforms and building workarounds or systems to close those gaps.

• A genuine product-innovation mindset: curious about tools and technology but always tying it back to what makes the client experience better.

• Comfortable operating as a founding leader in a new function - able to build structure and process without waiting for someone else to define it.

Additional information:

Vacancy :Is this posting for the purposes of filling an existing vacancy? Yes

The salary range is $110k-$135k USD. Actual hourly pay within the hourly range will be based on a variety of factors including location, relevant experience, knowledge, and skills.

AI Disclosure :[dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

Location:

USA - Remote - Florida - Central Time

Brand:

Icuc

Time Type:

Full time

Contract Type:

Permanent

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