Director, Playfly Max (Louisiana State University)

Playfly Sports; Baton Rouge (LA); On-site; USD 140,000 - 210,000; Full time

Job summary

Playfly Sports in Baton Rouge, LA is seeking a Director, Playfly Max to drive NIL revenue alongside university Athletics. This on-site leadership role will pitch, close, and manage partnerships, while shaping revenue strategies for university project assets and events.

You will manage budgets, oversee contracts with sponsors and student-athletes, and collaborate with Playfly staff to exceed EBITDA targets. Evening events and frequent travel will be required.

Qualifications

• Bachelor's degree required.
• 5-7 years of relevant direct sales/revenue generation experience in sports/multi-media or related fields.
• 5 years of experience in a sales and revenue generation role preferred.
• Proven ability to manage, meet and exceed budget and revenue goals.
• Familiarity with CRM systems (KORE or similar).
• Strong sales presentation skills and ability to provide creative solutions.

Responsibilities

• Partner with athletics department to develop and execute a revenue plan to meet NIL goals.
• Manage P&L and budget reports to maintain EBITDA targets.
• Close a high volume of NIL partnership deals and renewals.
• Identify potential sponsors through networking with university stakeholders and partners.
• Create sales inventory, revenue projections, and overall strategy for university assets.
• Plan and execute revenue-generating events and other opportunities.
• Draft and negotiate contracts with NIL sponsors and student-athletes.
• Develop marketing objectives with clients and conduct needs assessments.
• Represent Playfly Max and Playfly Sports Properties professionally.

Skills

Direct sales

Revenue growth

CRM experience

Budget management

Presentation skills

Negotiation

Education

Bachelor's degree

Tools

KORE CRM

Job description

DIRECTOR, PLAYFLY MAX (LOUISIANA STATE UNIVERSITY)

Baton Rouge, LA

Onsite

THE RUNDOWN

Playfly Sports is looking for a Director, Playfly Max to join our team in Baton Rouge, LA. The Director, Playfly Max will be responsible for generating NIL revenues on behalf of the university to meet and exceed individual and team goals for Playfly. The person in this role will work on-site with the staff and university athletics, and the Playfly MMR staff to pitch and close commercial NIL partnership agreements, develop, lead and execute specialty revenue concepts and revenue-driving events, and develop comprehensive revenue strategies to support university NIL.

What You’ll Accomplish

• Partner with athletics department to develop and execute a revenue plan to meet and exceed NIL revenue goals for Playfly Max
• Manage profit and loss & budget reports to maintain and exceed EBITDA budget
• Prospect, meet and close a significant number of new and renewal high level NIL partnership deals.
• Identify potential sponsors through networking with university stakeholders & business partners and researching local, regional & national companies
• Work with Playfly Sports Properties leadership and university Athletics to create sales inventory, revenue projections and overall revenue strategy for the university project assets
• Conceptualize, plan, and execute revenue generating events and strategize other incremental revenue generation opportunities
• Manage sponsorship collections and third party NIL student-athlete payments
• Develop sales presentations for new NIL marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals
• Create sales proposals and draft/negotiate contracts with NIL sponsors
• Draft/negotiate contracts with student-athletes on behalf of various sponsors
• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
• Entertain and cultivate sponsors in non-game related settings
• Prepare end-of-year recaps for sponsors
• Represent Playfly Max, the university, and Playfly Sports Properties in a professional manner
• Research sports sponsorship and the NIL industry and stay current with relevant market trends and conditions
• Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories
• Other job-related duties as assigned

What You’ll Bring

• Bachelor’s degree required
• 5-7 years of relevant direct sales/revenue generation experience in the sports multi-media environment, event planning, non-sports multi-media, or fundraising environment, or similar industry with transferrable applicable skills
• 5 years of experience in a sales and revenue generation role preferred
• Proven ability in managing, meeting & exceeding budget & revenue goals
• Familiarity with KORE or similar CRM system
• Strong experience and understanding of integrated and "conceptual" sales
• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
• Ability to develop and manage individual project P&L’s to a desired positive net outcome
• Outstanding verbal, written and interpersonal communication skills
• Demonstrated professional sales presentation skills
• Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with university Athletics.

Travel, Lifting, Physical Requirements

• Must be available for game days and evening athletic events and other special events
• Must be available to travel as needed for client presentations
• Must be able to work nights and weekends around sporting and other special events

What We Do

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

What We Stand For

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

ACCOMMODATIONS

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [e-mail].

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

For California and UK Residents, please read our Privacy Policy