Director, Player Marketing & Growth

Epic Games; United States; Remote; USD 190,000 - 307,000; Full time

Job summary

Epic Games is seeking a Player Marketing Director to lead player-facing marketing strategy across the Fortnite ecosystem, focusing on third-party content and games. You’ll connect games to players, translating insights into campaigns that boost awareness, engagement, and retention at scale, while shaping launch plans for new experiences.

You’ll bring rigor to planning, measurement, and storytelling, building a team and reporting to the Senior Director of Marketing.

Qualifications

• 8+ years of marketing experience, including player, lifecycle, or growth marketing for games or other live, player-facing products.
• Experience building growth strategy and campaigns across a portfolio of titles rather than a single game.
• Strong quantitative and analytical skills, with hands-on experience in marketing analytics, experimentation/A-B testing, attribution, and funnel measurement.
• Track record of prioritizing ruthlessly across a high volume of concurrent workstreams.
• Excellent executive presence and communication — able to tell a clear, credible story about strategy and impact to senior leadership.
• Experience working with external partners, licensors, or IP holders.
• Comfort operating with ambiguity and adapting plans as new titles and experiences take shape.
• Genuine passion for games and an understanding of player and creator communities.
• Experience adapting marketing strategies and campaigns across different regional markets and audiences.
• Experience managing and developing direct reports.

Responsibilities

• Own player marketing strategy and execution across a portfolio of 2nd & 3rd party content in the Fortnite ecosystem, including UEFN games, developer-built experiences and more
• Lead marketing planning for new experiences and IP programs as they move toward launch, partnering closely with product and studio teams from early development onward
• Build and scale a data-driven marketing practice: define KPIs, build real funnel and player visibility, run experiments, and report results and ROI clearly to senior leadership
• Own genre-focused campaigns, in-game live events, and IP partnership marketing across the portfolio
• Manage, coach, and grow a team of marketing managers, helping the team focus on the highest-impact work rather than spreading thin across every request
• Partner cross-functionally with brand, creative, community, PR, partnerships, data science, product, paid media, and publishing teams, and manage relationships with external partners
• Represent player marketing in executive conversations — clear, confident, well-prepared storytelling on strategy and impact, not just status updates

Skills

Marketing leadership

Growth marketing

Data analysis

Experimentation

Executive communication

Partner management

IP partnerships

Cross-functional

Regional strategy

Team management

Job description

Epic Games is seeking a Player Marketing Director to lead player-facing marketing strategy across the Fortnite ecosystem, focusing on third-party content and games. You’ll connect games to players, translating insights into campaigns that boost awareness, engagement, and retention at scale, while shaping launch plans for new experiences.

You’ll bring rigor to planning, measurement, and storytelling, building a team and reporting to the Senior Director of Marketing.