Director, Global Player Marketing & Growth

Epic Games; New York (NY); Remote; USD 188,000 - 275,000; Full time

Job summary

Epic Games seeks a Player Marketing Director to lead player-facing marketing across the Fortnite ecosystem and related experiences. You will own the connection between our games and players, shaping campaigns that drive awareness, engagement, and retention at scale while supporting launch-ready plans for new experiences.

You will bring rigor to planning, measurement, and storytelling, building funnel visibility and experimentation practices, and reporting ROI to senior leadership.

Qualifications

• 8+ years of marketing experience in games or live player-facing products.
• Ability to build growth strategy across a multi-title ecosystem.
• Strong analytical skills in marketing analytics and funnel measurement.
• Proven track record of prioritizing multiple workstreams.

Responsibilities

• Own player marketing strategy and execution across Fortnite ecosystem and related content.
• Lead planning for new experiences and IP programs toward launch.
• Build a data-driven marketing practice with KPIs and ROI reporting.
• Manage and grow a team of marketing managers.

Skills

Marketing leadership

Data-driven marketing

Campaign planning

Cross-functional collaboration

Executive communication

Partner management

Player marketing

Job description

Epic Games seeks a Player Marketing Director to lead player-facing marketing across the Fortnite ecosystem and related experiences. You will own the connection between our games and players, shaping campaigns that drive awareness, engagement, and retention at scale while supporting launch-ready plans for new experiences.

You will bring rigor to planning, measurement, and storytelling, building funnel visibility and experimentation practices, and reporting ROI to senior leadership.