Director, Planning

Agrisano Unternehmungen; United States; Remote; USD 80,000 - 140,000; Full time

Job summary

Join an innovative growth marketing firm that values diversity and collaboration. As the Director of Planning, you will spearhead the execution of strategic media plans while managing a talented team. This role emphasizes leadership, operational efficiency, and cross-functional collaboration to drive client success. Your expertise in media planning and audience analysis will be crucial in developing impactful marketing strategies. Embrace the opportunity to work in a dynamic environment that supports remote, hybrid, or in-office styles, and contribute to a culture that prioritizes growth and inclusion.

Benefits

Remote work flexibility

Diversity and inclusion initiatives

Professional development opportunities

Qualifications

• 8+ years in media strategy/planning, preferably in an agency.
• Proven expertise in media planning fundamentals and optimization.

Responsibilities

• Lead development of strategic media plans for enterprise accounts.
• Manage a team of media planners, ensuring quality and effectiveness.

Skills

Cross-channel media strategy/planning

Audience analysis

Communication skills

Problem solving

Team management

Business acumen

Education

Bachelor's degree in Marketing or related field

Tools

Nova ecosystem

First-party data tools

Job description

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

The Director, Planning is responsible for owning the execution and performance of the Planning Pod. You are responsible for leading the development of our planning product as well as developing the team. You are highly regarded for your mastery of media planning and marketing. You develop complex media plans for growth and enterprise-level accounts as well as support on client escalations. You are exceptional at working under pressure and navigating probing client and team questions, difficult conversations, roadblocks, and account issues. You work across teams and are able to adapt to work well with a variety of personalities and levels (both internally and externally). As a leader you are a trusted resource, advisor, and problem solver.

Responsibilities:

• Owns & Presents Strategic Cross-Channel Media Plans: Lead the development of strategic media plans for enterprise and priority accounts. This includes aligning objectives and KPIs, defining audience targeting, optimizing media channel mix and tactics, selecting channels/partners, and establishing measurement frameworks to drive full-funnel performance.
• Lead Planning Product: Oversee the development and execution of client-facing media planning solutions. This includes facilitating high quality client work, ensuring that processes, teams, and output are maximized for client success.
• Oversee Process Improvement & Efficiency: Drive operational efficiency through tools, processes, and product development and enhancements to enable the team to support rapid growth.
• Team Management & Leadership: Manage a team of media planners, guiding them in their media strategy development and ensuring consistency in the quality and effectiveness of deliverables. Deliver timely, constructive and actionable feedback to team members to up-level their performance and propel their career development. Support key department initiatives such as recruitment, staffing, training, onboarding and more.
• Cross Functional Collaboration: Collaborate with internal teams and clients to ensure media plans align with performance metrics, attribution models, and client KPIs, blending strategic inputs with optimization outputs. Partner with the Data Intelligence team to continuously refine media strategies using incrementality testing results.
• New Business Support: Assist the Revenue and Analyst teams by creating collateral development, supporting pitches, and collaborating closely with the dedicated sales lead.
• Thought Leadership: Stay in the know on key industry trends, tools, partners, and innovations. Participate in events such as conferences, speaking opportunities, blog content and training. Develop unique and differentiated POVs on market trends.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Role Requirements:

• 8+ years of experience in cross-channel media strategy/planning, preferably in an agency setting.
• Proven expertise in media planning fundamentals, including campaign structures, tracking, and optimization approaches.
• Strong understanding of audience analysis and demographic trends for full-funnel strategies.
• Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools.
• Excellent communication and organizational skills to collaborate effectively across teams.
• Demonstrated managerial experience, including the ability to lead, mentor, and motivate a team of media planners. 2-3 years of team management experience, ideally 2-3 direct reports.
• Highly dependable individual who thrives in a fast-paced environment and is a self-starter.
• Excellent problem solving, communication, and decision making skills; ability to clearly communicate complex strategies to senior leadership and executive-level stakeholders.
• Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations.
• Team-oriented and collaborative, effective interpersonal skills, highly organized.

Key Performance Indicators (KPIs):

• Lead media planning initiatives + escalations for enterprise + priority accounts.
• Measured by churn, expansion, and retention.
• Internal NPS: Team avg. 75%+, individual 85%+.
• Team management + training for 3+ DRs; workflow optimization to ensure on-time delivery; Create learning roadmap for DRs, conduct monthly + weekly 1:1s, Team retention >80%.
• Support the development and templatization of media planning deliverables by industry based on business needs (ie Fashion, OCR).
• Oversee development of 1 new case study per qtr. highlighting media planning impact.

Most Important Things (MITs):

• Client Satisfaction & Retention.
• Team Coaching and Development.
• Planning Product Development.
• Service Expansion & New Business Support.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.