Director, Performance Marketing - Unannounced ARPG Mobile Game

Scopely; Culver City (CA); Hybrid; USD 160,000 - 230,000; Full time

Benefits offered by this job

Equity

Comprehensive benefits package

Unlimited paid time off

Job summary

Scopely is seeking a Director, Performance Marketing in Culver City, CA. In this hybrid role, you will lead global marketing strategies for a new mobile game, manage substantial budgets, and mentor a performance marketing team.

Ideal candidates will have over 8 years of experience in performance marketing, fluency in English and Mandarin, and a strong background in mobile gaming. The role involves cross-functional collaboration and analytical insights to drive player growth and campaign performance.

Salary range is $160,000 — $230,000, with benefits including equity and unlimited paid time off.

Qualifications

• Fluent in English and Mandarin.
• Preferred experience working with Chinese gaming studios.
• Deep understanding of performance marketing best practices.

Responsibilities

• Lead performance marketing efforts for new ARPG title.
• Define and execute user acquisition strategies.
• Manage multi‑million‑dollar marketing budgets.

Skills

Performance marketing

User acquisition

Analytical mindset

Leadership

Communication

Education

8+ years of performance marketing experience

4+ years of people management experience

Tools

Meta

Google

TikTok

Job description

Role Overview

Scopely is looking for a Director, Performance Marketing to join our Performance Marketing team in Los Angeles, CA, on a hybrid basis to support a new, unannounced ARPG mobile game based on a major IP.

In this role, you will lead global performance marketing strategy and execution for the new title, driving player growth, optimizing multi‑million‑dollar budgets, and building a high‑performing performance marketing team across global markets.

Responsibilities

• Lead performance marketing efforts for a new, unannounced ARPG title, driving global user growth and building scalable acquisition strategies from pre‑launch through live operations.
• Own and lead global go‑to‑market performance marketing strategy and execution for the new title, from pre‑launch testing through global scale.
• Define and execute user acquisition strategies, methodologies, and processes to achieve growth and efficiency targets.
• Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams to align UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals.
• Build and scale acquisition programs across key channels, including Meta, Google, TikTok, DSPs, ad networks, and emerging platforms.
• Establish and optimize full‑funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling.
• Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision‑making.
• Build and oversee Scopely’s UA pod in Shanghai, China.
• Lead, mentor, and grow a high‑performing team of performance marketers, fostering accountability, innovation, experimentation, and continuous improvement.
• Collaborate cross‑functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems.
• Manage and optimize multi‑million‑dollar marketing budgets with a focus on ROI and long‑term player value.

Qualifications

• Fluent in English and Mandarin.
• Preferred experience working with Chinese gaming studios.
• Deep understanding of the performance marketing best practices in the Chinese gaming market.
• 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps.
• 4+ years of people management experience, with a track record of building and leading high‑performing teams.
• Proven success managing and scaling multi‑million‑dollar acquisition budgets across multiple channels.
• Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.) and demonstrated expertise in go‑to‑market strategy, launch planning, and scaling new products.
• Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting.
• Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure.
• Experience working with global, cross‑functional teams across multiple time zones.
• Strong leadership, communication, and stakeholder management skills.
• Bonus: Experience in mid‑core, RPG, or 4X strategy mobile games.

Bonus

• Experience working with Chinese gaming studios.
• Deep understanding of performance marketing best practices in the Chinese gaming market.
• Experience in mid‑core, RPG, or 4X strategy mobile games.

Please ensure that the résumé/CV you attach is written in English.

Salary and Benefits

For candidates in CA, CO, NJ, NY, and WA, the annual salary range is $160,000 — $230,000 USD.

In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare, retirement, pet insurance, paid holidays, free company days, and unlimited paid time off.

Equal Employment Opportunity

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.