Director, Performance Marketing (Ref: 192782)

Forsyth Barnes; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

A growing beauty brand is seeking a Director of Performance Marketing in New York, NY. The role involves scaling media investments and optimizing strategies across platforms like Amazon, Meta, and TikTok. Ideal candidates will have strong leadership experience in the beauty industry, alongside deep analytical skills to improve customer acquisition and campaign performance reporting. Join a company focused on sustainability and luxury for consumers.

Qualifications

• Proven leadership experience within the beauty or cosmetics industry.
• Key expertise in driving media investments and customer acquisition.
• Ability to improve audience targeting and attribution modeling.

Responsibilities

• Scale paid media through testing and experimentation.
• Drive growth strategies via advertising on major platforms.
• Optimize media mix modeling to maximize ROI.
• Create KPI’s and report on campaign performance to senior leadership.
• Partner with key stakeholders across departments.

Skills

Leadership experience in Growth and Performance Marketing

Expertise in digital channels including Amazon, Meta, and TikTok

Deep analytical skills

Improving retail media networks

Managing and scaling teams

Experience with influencer and UGC programs

Tools

Google Ads

Job description

Director, Performance Marketing (Ref: 192782)

Contact: [e-mail]

This is an exciting opportunity to join a rapidly growing beauty brand that prioritizes research and development of quality products. The company aims for sustainability and luxury for all consumers, driving loyalty and brand affiliation. As the Director, Performance Marketing you will scale strategic media investments and increase ROI through experimentation and an analytical mindset.

Responsibilities

• Scale paid media through testing, experimentation and identifying new growth opportunities and potential platforms.
• Drive Amazon, Meta and TikTok growth strategies via advertising, paid social, influencer and UGC improvements and increase new customer acquisition.
• Optimize media mix modeling, implementing analytical strategies to maximize ROI.
• Drive advanced audience segmentation and personalization across all channels.
• Create KPI’s and report on campaign performance to the senior leadership team to inform future growth plans.
• Partner with internal and external key stakeholders across product, marketing, sales and more.

Key Requirements

• Proven leadership experience within Growth and Performance Marketing within the beauty, cosmetics or personal care industry. Must come from this background in order to be successful in progressing to interview stages.
• Key expertise in driving media investments, customer acquisition and scaling digital channels across Amazon, Meta and TikTok.
• Deep analytical skills to improve audience targeting, attribution modeling and ability to forecast for future growth.
• Expertise in improving retail media networks and Google Ads.
• Ability to manage and scale teams, fostering an inquisitive culture.
• Experience growing influencer, UCG and affiliate programs.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Personal Care Product Manufacturing and Retail Health and Personal Care Products

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