Director, Performance Marketing & Digital Commerce

Leap Brands; Fort Lee (NJ); On-site; USD 150,000 - 230,000; Full time

Job summary

Leap Brands in New Jersey is seeking a Director of Performance Marketing & Digital Commerce to lead full-funnel growth across owned ecommerce platforms, retail marketplaces, and paid media. You’ll oversee media execution, optimization, and revenue-driving strategies.

You will translate complex analytics into actionable recommendations, partner across ecommerce, media, analytics, UX, CRM, merchandising, and retail teams, and drive ROAS and conversion improvements.

Qualifications

• 10+ years in performance marketing, digital commerce, or growth marketing.
• Strong experience with CRO, analytics, attribution, and full-funnel marketing.
• Experience overseeing marketplace performance in ecommerce environments.

Responsibilities

• Lead enterprise-wide performance marketing across paid media, ecommerce, and retail channels.
• Oversee campaign execution and channel performance across search, social, display, and retail networks.
• Drive ecommerce growth and conversion optimization across major marketplaces.

Skills

Performance marketing

Digital commerce

Analytics

CRO

Leadership

Executive communication

Job description

Director, Performance Marketing & Digital Commerce

Director, Performance Marketing & Digital Commerce

Position Overview

The Director of Performance Marketing & Digital Commerce is responsible for driving full-funnel digital growth across owned ecommerce platforms, retail marketplaces, and paid media channels. This leader oversees media execution, campaign optimization, customer acquisition, conversion performance, and digital commerce strategy while translating complex data insights into actionable business outcome s.

This role owns the intersection of performance marketing, ecommerce optimization, retail media, customer journey analytics, and revenue growth across platforms, key digital commerce channe ls. The ideal candidate is highly analytical, commercially driven, and experienced in diagnosing business performance gaps across the consumer journey to improve conversion, efficiency, and overall digital revenue performa nce.

Key Responsibilities

• * Lead enterprise-wide performance marketing strategy across paid media, ecommerce, retail media, and customer acquisition cha
• * Oversee campaign execution and channel performance across search, social, display, programmatic, affiliate, retail media networks, and emerging digital plat
• * Drive ecommerce growth and conversion optimization initiatives across major retail marketp
• * Analyze the entire consumer journey to identify customer fallout points, friction areas, and revenue leakage opportun
• * Develop performance frameworks that optimize customer acquisition cost, return on ad spend (ROAS), conversion rate, lifetime value, and overall business effic
• * Translate complex analytics and performance data into strategic recommendations and actionable business deci
• * Partner cross-functionally with ecommerce, media, analytics, UX, CRM, merchandising, and retail teams to improve customer experience and digital conversion perfor
• * Lead business optimization initiatives through advanced analytics, attribution modeling, A/B testing, audience segmentation, and funnel ana
• * Establish KPI dashboards and performance reporting across media, ecommerce, and retail cha
• * Continuously evaluate emerging technologies, media platforms, and commerce trends to improve digital performance and customer acquisition effectiv
• * Manage agency relationships, media investments, and strategic vendor partnerships to maximize efficiency and performance out

Qualifications

• * 10+ years of experience in performance marketing, digital commerce, ecommerce, growth marketing, or customer acquisition lea
• * Strong background managing large-scale digital media budgets and enterprise ecommerce performance init
• * Deep expertise in conversion rate optimization (CRO), digital analytics, attribution, and full-funnel marketing s
• * Experience overseeing marketplace performance across direct-to-consumer ecommerce envir
• * Advanced analytical capabilities with the ability to diagnose business problems through data interpretation and performance a
• * Proven success driving measurable growth through paid media optimization, customer journey improvements, and ecommerce s
• * Strong executive communication and cross-functional leadership
• * Experience within consumer electronics, retail, ecommerce, or omnichannel consumer brands pr

eferred.

Additional Information

• * 5 day a week in office environment based in Northern N
• * ew Jersey.* Daily company shuttle service available from Columbus Circle in New York City with morning and evening transportation provided.

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