Director, Peacock Platform Promo & Engagement

NBCUniversal; New York (NY); Hybrid; USD 130.000 - 150.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid leave

Tuition reimbursement

Zusammenfassung

NBCUniversal is seeking a Director to lead on-platform promo strategy for Peacock content, driving audience engagement and optimizing the viewer journey across owned media. You’ll translate programming priorities into strategic, data-driven media plans for Peacock Originals and other content.

The role oversees promo surfacing, placement, and exposure across the user journey, managing trafficking and performance-informed optimization in a fast-paced environment.

Qualifikationen

• 6+ years in the entertainment media planning space, preferably in streaming.
• Demonstrated experience owning campaign execution from planning through trafficking and delivery.
• Hands-on experience with campaign trafficking systems (e.g. FreeWheel or similar platforms).
• Strong understanding of streaming platforms, content surfacing, and audience engagement metrics.
• Experience managing high-volume campaign execution and fast-paced planning cycles.
• Strong understanding of media metrics (Nielsen, AMRLD data) to translate data into action.
• Comfortable with 3rd party measurement and the rigor associated.

Aufgaben

• Own media planning for Peacock content (Originals, P1 films, Next-Day content, acquired series) translating content priorities into deliverables against audience needs and strategic placements.
• Oversee end-to-end campaign execution, ensuring alignment from campaign planning, to trafficking, to platform delivery.
• Translate audience journey strategies into specific promo tactics by managing content exposure across discovery, engagement, and retention stages.
• Ensure promos trafficked in FreeWheel are scheduled accurately and create operational efficiency by working closely with Ad Ops.
• Execute Next-Day content priorities for NBC, Bravo and Sports. Ensure goals are met and adjust based on performances.
• Lead campaign optimization using performance data to adjust promo weight, placement strategy, and engagement tactics.
• Partner with analytics team to evaluate engagement trends, content performance and conversion effectiveness.
• Manage and develop a team responsible for campaign planning, trafficking, and optimization, driving speed, precision, and accountability.

Kenntnisse

Media planning

Campaign execution

Data analysis

Cross-functional collaboration

Attention to detail

Communication skills

Tools

FreeWheel

Jobbeschreibung

NBCUniversal is seeking a Director to lead on-platform promo strategy for Peacock content, driving audience engagement and optimizing the viewer journey across owned media. You’ll translate programming priorities into strategic, data-driven media plans for Peacock Originals and other content.

The role oversees promo surfacing, placement, and exposure across the user journey, managing trafficking and performance-informed optimization in a fast-paced environment.