Sr. Director, Marketing Strategy

NBCUniversal; New York (NY); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k)

Tuition reimbursement

Various discounts and perks

Job summary

A leading media and entertainment company is seeking a Director of Marketing Strategy for Peacock. This role involves developing marketing strategies for original series, mentoring a team, and collaborating cross-functionally. The ideal candidate has over 10 years of experience in marketing, preferably within media or streaming, and possesses strong analytical and communication skills. The position is hybrid, requiring in-office presence for three days a week.

Qualifications

• 10+ years of experience in marketing strategy, brand planning, or entertainment marketing.
• Proven experience managing and developing high‑performing strategy teams.
• Strong analytical background, leveraging quantitative and qualitative research.

Responsibilities

• Lead marketing strategy development for Peacock’s original series and titles.
• Collaborate with various departments to inform strategy briefs.
• Mentor and lead a team of strategists.

Skills

Marketing strategy

Team leadership

Analytical skills

Communication skills

Business writing

Organizational skills

Audience behavior understanding

Passion for television and streaming

Education

MBA or Master's Degree

Tools

PowerPoint

Google Slides

Keynote

Job description

NBCUniversal is a leading media and entertainment company that creates world‑class content across film, television, streaming, theme parks, and consumer experiences. It owns and operates major brands such as NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, Bravo, USA Network, and Peacock, its premium ad‑supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.

Base pay range

$150,000.00/yr – $185,000.00/yr

Job Summary

Universal Television Entertainment (UTE) seeks a dynamic strategist to lead the development of holistic, data‑informed marketing strategies for original and acquired programming on Peacock. Reporting to the VP, Marketing Strategy, the role is part of a broader team responsible for building actionable strategies across UTE’s portfolio – including NBC, Bravo, NBC Sports, and Peacock – that drive awareness, subscriber acquisition, and engagement. The position also shapes long‑term strategic thinking around Peacock show franchises.

Responsibilities

• Lead marketing strategy development for Peacock’s original series and key titles – defining positioning, audience targets, objectives, and strategic frameworks
• Collaborate cross‑functionally with Brand, Creative, Media, Multiplatform Planning, Decision Sciences, Programming, and others to uncover insights that inform strategy briefs
• Mentor and lead a team of strategists, fostering curiosity, collaboration, and elevated strategic rigor across all titles
• Conduct competitive analyses across the streaming and entertainment landscape to identify opportunities and challenges that inform differentiated strategies
• Partner with senior leadership to align marketing strategies with Peacock’s broader brand and business goals
• Help manage the workflow to ensure projects move efficiently and meet deadlines

Basic Requirements

• 10+ years of experience in marketing strategy, brand planning, or entertainment marketing – preferably within streaming, television, media, or agency environments
• Proven experience managing and developing high‑performing strategy teams
• Strong analytical background, leveraging quantitative and qualitative research
• Exceptional communication and presentation skills, with the ability to influence senior stakeholders
• Skilled in business writing and visual storytelling, using tools like PowerPoint, Google Slides, or Keynote
• Highly motivated self‑starter, comfortable working independently and collaboratively across multiple departments in a fast‑paced environment
• Exceptional organizational and time‑management skills with the ability to execute multiple high‑priority projects
• Resourceful and positive leader with strong interpersonal skills and a solutions‑oriented mindset
• Deep understanding of audience behavior, content consumption trends, and the competitive streaming landscape
• Passion for television, streaming, and pop culture

Desired Characteristics

• MBA or Master’s Degree in a related field
• Previous leadership experience in streaming or within media and entertainment

Additional Requirements

• Hybrid: This position requires contributing from the office a minimum of three days per week (four days starting January 5, 2026). The company reserves the right to change in‑office requirements at any time.
• This position is eligible for company‑sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
• Salary range: $150,000 – $180,000 (bonus and long‑term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal provides equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

Individuals with a disability or a disabled veteran who require support throughout the application and/or recruitment process may request reasonable accommodation. Submit requests to [e-mail].

Seniority Level

• Director

Employment Type

• Full‑time

Job Function

• Marketing
• Entertainment Providers