Director HCP Insights (HS)

Moonlaketx; Miami (FL); On-site; USD 140,000 - 180,000; Full time

Job summary

MoonLake is seeking a Director of HCP Insights to lead research efforts focused on hidradenitis suppurativa, translating findings into brand strategy and messaging. You will design and oversee primary market research, identify key HCP behaviors, and monitor the evolving treatment landscape.

The role requires leading cross-functional partnerships with Marketing, Medical, and Market Access, and providing forecast inputs for long-range planning and launches.

Qualifications

• Bachelor’s degree required.
• Advanced degree (MSc, MBA, PhD, PharmD, or MD) preferred.
• 6 years of experience in primary market research, customer/HCP insights
• Demonstrated experience designing and leading end-to-end primary market research across both qualitative and quantitative methodologies
• Experience in immunology/dermatology or a related specialty/inflammatory disease area preferred
• Experience managing external research vendors and agencies, including scoping, methodology selection, budget oversight, and quality control

Responsibilities

• Lead research identifying key HCP behaviors, attitudes, and unmet needs in HS
• Design and lead end-to-end primary market research
• Test concepts and messages to refine value proposition
• Monitor competitive intelligence and inform strategy
• Partner with Marketing, Medical, and Market Access, translating findings into recommendations
• Provide inputs to long-range and launch forecasting
• Manage external research vendors and budgets
• Continue ongoing insight generation post-launch

Skills

Research design

Data synthesis

Clinical translation

Education

Bachelor’s degree

Advanced degree preferred

Job description

Job Purpose

The Director HCP Insights (HS) will lead HCP insight generation for hidradenitis suppurativa, identifying key customer behaviors, attitudes, treatment drivers, barriers, and unmet needs that shape the HS treatment landscape. This individual will generate and translate insights to inform brand strategy, positioning, campaign development, messaging, and targeting. This role will design and lead primary market research and will continuously monitor shifts in the HS treatment landscape and customer behavior by integrating insights, competitive intelligence, and performance data. This individual will report to the Vice President Marketing.

Major Accountabilities

• Customer Understanding & Needs Assessment: Lead research to identify key HCP behaviors, attitudes, treatment drivers, barriers, and unmet needs in HS
• Primary Market Research Design & Execution: Design and lead end-to-end primary market research to inform positioning, messaging, and launch strategy
• Concept & Message Testing: Design and execute concept and message testing to pressure-test value proposition, positioning, and campaign
• Competitive Intelligence Integration: Monitor and integrate competitive intelligence on the evolving HS treatment landscape, competitor positioning, and promotional activity to inform strategy
• Cross-Functional Partnership: Serve as the primary HCP insights partner to Marketing, Medical, and Market Access, translating research findings into clear, actionable recommendations for brand strategy and launch planning
• Forecasting Support: Provide insight-based inputs to support long-range and launch forecasting assumptions
• Vendor & Research Budget Management: Manage external research vendors and agencies, defining project scope, methodology, and budget to ensure high-quality, timely insight
• Ongoing Insight Generation: Continue to conduct primary market research to track HCP perceptions, sentiment, prescribing behavior, and awareness of the brand post-launch

Your profile

Job Requirements

Education:

• Bachelor’s degree required
• Advanced degree (MSc, MBA, PhD, PharmD, or MD) preferred.

Experience:

• 6 years of experience in primary market research, customer/HCP insights
• Demonstrated experience designing and leading end-to-end primary market research across both qualitative and quantitative methodologies
• Experience in immunology/dermatology or a related specialty/inflammatory disease area preferred
• Experience managing external research vendors and agencies, including scoping, methodology selection, budget oversight, and quality control

Skills/knowledge/behavioural competencies:

• Strong research design skills — knowing which methodology fits a given business question
• Ability to synthesize and triangulate multiple data into a single coherent “so what” narrative
• Ability to translate complex clinical/scientific concepts into clear, business-relevant insight

Why us?

An exciting job opportunity awaits you!

MoonLake is a dynamic and innovative company pushing the boundaries of possibility, and we are looking for passionate individuals to join our stellar team.

What we offer:

Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.

Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare.

Flexibility and Balance: Enjoy a healthy work-life balance while making meaningful contributions to our team.

Career Growth: A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.