Director, Partnership Sales | GA Tech

ASM Global; Atlanta (GA); Vor Ort; USD 150.000 - 230.000; Vollzeit

Zusammenfassung

Legends Global, based in Atlanta, GA, seeks a Director of Partnership Sales to lead development and execution of high-value corporate sponsorships with a focus on six- and seven-figure deals. You will drive new business, manage partnerships across platforms, and report to the Senior VP of Partnership Sales & Activation.

You will work with Georgia Tech Athletics and a broad network of clients, aligning marketing objectives with integrated sponsorship solutions and revenue growth in a fast-paced

Qualifikationen

• Bachelor’s Degree or equivalent required.
• 5-6 years of high-level partnership revenue performance preferred.
• Preferable experience in professional, collegiate or media sports properties.
• Proven track record in pitching, negotiating and closing six- and seven-figure sponsorship deals.
• Solid book of business with high-level contacts at large and midsize corporations.
• Excellent communication and leadership abilities.

Aufgaben

• Lead management of key category development and platform ideation for partners.
• Secure and conduct partnership development meetings with potential clients.
• Understand client objectives and how a partnership can help achieve goals.
• Develop relationships with Institute colleagues for collaborative business development.
• Design high-level vision decks and pitch meetings for opportunities.
• Present Georgia Tech Athletics to national/international sponsors and craft integrated sponsorships.
• Create, package and sell naming rights and sponsorship while leading a team to meet revenue goals.
• Manage a pipeline of new business prospects for the Partnerships team.
• Foster strong relationships with decision-makers at client marketing firms and agencies.
• Negotiate deals and coordinate with counsel through contract execution.

Kenntnisse

Partnership sales

Business development

Contract negotiation

Client relationships

Strategic thinking

Leadership

Ausbildung

Bachelor’s Degree or equivalent

Jobbeschreibung

LEGENDS GLOBAL

Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking. With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.

THE PROJECT

Legends and Georgia Tech Athletics have entered a first-of-its-kind partnership to combine all main revenue opportunities across multi-media rights, premium seating, ticketing, annual fundraising, corporate hospitality, data and analytics, business intelligence, and e-commerce into one integrated partnership. The partnership will take a customized and holistic approach for identifying new, engaging, and entertaining platforms for corporate partners and Yellow Jacket fans to connect with Georgia Tech athletics and position the Institute for success and growth in the evolving collegiate athletics landscape.

THE ROLE

The Director, Partnership Sales will conceptualize, develop, and secure key corporate sponsorships and marketing partnerships with companies wishing to maximize their relationship with Georgia Institute of Technology. They will be primarily responsible for driving new business development as a lead member of the sales team. The Director will also be responsible for individually driving six- and seven- figure, multi-year partnerships. This position will report to the Senior Vice President, Partnership Sales & Activation.

ESSENTIAL FUNCTIONS

• Lead management of key category development and platform ideation for new and existing partners.
• Secure and conduct partnership development meetings with potential clients by leveraging relationships as well as cold outreach.
• Aim to understand the marketing and business objectives of prospective clients and their agencies to determine how a partnership with Georgia Tech Partnerships can help them achieve their goals.
• Develop relationships and work directly with key Institute colleagues to create a collaborative business development process and the opportunity for integrated partnerships.
• Work with business development team to design high-level vision decks and interactive practice pitch meetings.
• Present Georgia Tech Athletics to potential national/international sponsorship partners and develop an integrated, solution-driven approach to creating sponsorship packages.
• Create, package and sell solution-based naming rights and sponsorship while leading a team to meet and exceed all revenue goals.
• Manage a pipeline of new business prospects for the entire Partnership sales team.
• Develop and maintain strong relationships with key decision-makers at client marketing companies and their respective advertising agencies.
• Understand the marketing objectives of prospective clients and their agencies and determine how a partnership with Georgia Tech Athletics can help them achieve their goals.
• Research and identify industries and organizations to solicit for sponsorship.
• Negotiate and close sponsorship deals and work with counsel through contract execution.
• Be a team player and contribute to the general success of Georgia Tech Partnerships across all facets, including positively representing Georgia Tech Athletics among all corporate and Institute partners.

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor’s Degree or equivalent required.
• 5-6 years of high-level partnership revenue performance preferred.
• Preferred selling partnerships for professional, collegiate or media sports property.
• Preferable experience includes working with new and/or facility renovation projects within the Entertainment or Sports Industry.
• Renowned solution-selling pedigree.
• Solid book of business with high-level contacts at large and midsize corporations, particularly companies with sponsorship portfolios.
• A proven track record in pitching, negotiating and closing six and seven-figure sponsorship deals.
• Expertise in identifying opportunities, developing strategies and negotiating creative solutions.
• Strong interpersonal and leadership abilities with excellent communication skills.
• High energy and a personality that thrives in a fast-paced, ever-changing environment.
• Strong work ethic and a competitive drive to win.
• Excellence in pitching, negotiating and closing six and seven-figure sponsorship deals.
• Ability to communicate the value of sponsorship vs. pure media as a marketing solution.
• Ability to develop creative proposals that meet and exceed potential partners’ needs.
• Ability to develop strong peer-level relationships and excel in a collaborative, team-oriented environment.
• Ability to develop and pitch deals independently.

WORKING CONDITIONS

Location: On Site (Atlanta, GA)

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

NOTE: The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor. Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.