Director, Partner Experience

Brother USA; Bridgewater (MA); Hybrid; USD 165,000 - 180,000; Full time

Job summary

Brother USA is seeking a Director of Partner Experience to enhance engagement with authorized partners. This role involves developing marketing strategies, managing a team, and collaborating across departments. The ideal candidate will have extensive experience in channel marketing and a strong educational background in business or marketing.

Benefits

Health insurance

Dental insurance

Vision insurance

401(k)

Tuition reimbursement

Qualifications

• 10+ years in channel marketing or related roles.
• 3+ years in office supplies, software, or consumer electronics preferred.
• Strong technical skills in Partner Relationship Management.

Responsibilities

• Develop and implement channel-specific marketing strategies.
• Mentor and coach team members to meet goals.
• Prepare reports for internal groups and create presentations.

Skills

Creativity

Time management

Negotiation

Relationship building

Leadership

Product launching

Social media campaigns

Education

Bachelor’s Degree in Business, Marketing, Communications, or related field

Tools

Partner Relationship Management portals

Job description

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The Company At a Glance

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.

Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), founded in 1908 in Nagoya, Japan, and operating in over 30 countries worldwide. Our presence in the Americas includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Why Work at Brother?

Brother has been recognized as a top place to work, emphasizing an inclusive, collaborative, customer-centric, and socially responsible culture. We promote work-life balance with policies like hybrid schedules, casual dress, and flexible Fridays. We invest in employee growth through courses, certificates, and self-paced learning resources.

The Role at a Glance

The Director, Partner Experience develops strategies to engage, promote, and expand Brother Authorized Partners within the Commercial ecosystem. This role enhances the Partner Relationship Platform, making it a central, user-friendly resource hub. The director collaborates with various teams, evaluates and redesigns partner programs, and leads the Partner Experience Team.

Key Duties & Responsibilities

Channel Marketing Strategy

• Develop and implement channel-specific marketing strategies aligning with sales and product teams.
• Coordinate with CXC and Product Marketing to create effective partner-facing communications.
• Increase Brother for Business visibility across partner platforms.
• Support demand generation campaigns and initiatives.
• Provide co-branded materials supporting partner marketing efforts.
• Establish the Brother for Business Excellence Center to educate and engage partners.

Channel Programs and Platforms

• Define the Brother Partner ecosystem, personas, and journey experience.
• Guide the Partner Experience Program manager to enhance PX portals.

Leadership and Team Management

• Mentor and coach team members to meet goals.
• Support team development with updated tools and platforms.
• Communicate effectively to influence and motivate.
• Lead by example, driving change and celebrating achievements.

Reporting and Other Duties

• Prepare reports for internal groups.
• Create presentations for stakeholders.
• Assist with QBRs and events with the Commercial Sales team.

Key Experience & Qualifications

Education: Bachelor’s Degree in Business, Marketing, Communications, or related field.

Experience: 10+ years in channel marketing, marketing communications, or related roles; 3+ years in the office supplies, software, or consumer electronics industry preferred.

Technical Skills: Knowledge of Partner Relationship Management portals.

Other Skills: Creativity, time management, negotiation, relationship building, leadership, product launching, and social media campaigns.

Compensation & Schedule

This hybrid role involves up to 2 days remote work weekly and travel up to 50% of the time. Salary range: $165,000 - $180,000, with bonus potential and comprehensive benefits.

Benefits

Includes health, dental, vision, 401(k), tuition reimbursement, and more. Details at Brother Benefits.

Our Mission, Vision, & Culture

We aim to simplify and enrich lives, fostering a culture of accountability, authenticity, boldness, and excellence. Learn more at Our Culture.

Where We Work

Headquarters in Bridgewater, NJ, with manufacturing in Bartlett, TN, and other locations across the US. Our teams support customers and partners nationwide.

Links to Learn More

• Product Categories
• DEI & ERGs
• CSR & Sustainability
• Work-Life & Flexibility
• Growth & Development
• LinkedIn

Brother is an equal opportunity employer, committed to diversity and inclusion. Reasonable accommodations are available upon request.