Director, Paid Social Strategy & Growth

Mindshare; Chicago (IL); Hybrid; USD 100,000 - 230,000; Full time

Job summary

WPP Media in Chicago is seeking a Director, Paid Social to lead strategic excellence, drive ROI, and grow the agency's Paid Social discipline. You will supervise a 22-person onshore/offshore team, ensure campaign activation, platform governance, and high-impact media strategies aligned with client objectives and ROI targets.

As a senior leader, you will manage executive stakeholder relationships, oversee campaign signoffs, champion platform innovation, and guide resourcing and financial health

Qualifications

• 8+ years in Paid Social media activation.
• 3+ years leading teams of 20+ members (onshore/offshore).
• Strong command of Meta, Google/YouTube, LinkedIn, X, and TikTok.
• Experience with agency financial processes and staffing.

Responsibilities

• Provide Director-level signoff on all media recommendations, campaign testing plans, and client reports to guarantee campaign ROI.
• Direct, mentor, and progress a 22-person onshore/offshore team through onboarding, training, and backfill coverage.
• Enforce QA processes and 100% adoption of MAT and data integrity standards.
• Cultivate trusted relationships with senior client executives and platform leads (Meta, Google, X, LinkedIn).
• Oversee staffing allocations, recruitment pipelines, interview loops, and workload balancing.
• Ensure on-time completion of timesheets, client scope management, invoicing, and financial procedures.
• Drive client expansion by identifying new product opportunities and platform betas.
• Spearhead a central agency workstream and publish internal POVs on market trends.

Skills

Paid Social expertise

Team leadership

Executive stakeholder mgmt

Platform mastery

Tools

MAT

QA frameworks

Job description

WPP Media in Chicago is seeking a Director, Paid Social to lead strategic excellence, drive ROI, and grow the agency's Paid Social discipline. You will supervise a 22-person onshore/offshore team, ensure campaign activation, platform governance, and high-impact media strategies aligned with client objectives and ROI targets.

As a senior leader, you will manage executive stakeholder relationships, oversee campaign signoffs, champion platform innovation, and guide resourcing and financial health