Director, Paid Search: AI-Driven Growth & Strategy

The Tombras Group; Knoxville (TN); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Dog-friendly offices

Flexible PTO

Medical benefits for employees

Generous parental leave

Relocation assistance

Job summary

The Tombras Group is seeking a Director of Paid Search to architect and optimize multi-platform campaigns (Google Ads, Microsoft Ads, YouTube) across surfaces and formats. This role combines hands-on execution with strategic client leadership to deliver measurable performance and ROI.

You will mentor teams, champion AI-enabled automation, and collaborate with social, programmatic, and investment groups to craft holistic media plans that drive growth for enterprise brands.

Qualifications

• 8+ years of Paid Search experience in an advertising agency.
• Google Ads certifications.
• Experience with AI/LLMs to enhance campaigns and reporting.
• Strong client communication and cross-team collaboration.

Responsibilities

• Architect and optimize Google/Microsoft Ads campaigns across formats (Search, Shopping, YouTube, Display).
• Lead hands-on execution with a player-coach approach and drive client reporting.
• Manage budgets, bids, and pacing with advanced strategies and automation.
• Provide strategic recommendations for landing pages and conversion improvements.
• Present performance insights to C-suite clients and internal teams.

Skills

Paid Search

Data analysis

AI adoption

Collaboration

Excel

Education

Bachelor's degree in Advertising/Marketing or related field

Tools

Google Ads

Microsoft Ads

SA360

Floodlights / conversion tracking

Job description

The Tombras Group is seeking a Director of Paid Search to architect and optimize multi-platform campaigns (Google Ads, Microsoft Ads, YouTube) across surfaces and formats. This role combines hands-on execution with strategic client leadership to deliver measurable performance and ROI.

You will mentor teams, champion AI-enabled automation, and collaborate with social, programmatic, and investment groups to craft holistic media plans that drive growth for enterprise brands.