Director, Omnichannel Activation — AI-Driven Leader

Genentech; San Francisco (CA); Hybrid; USD 193.000 - 359.000; Vollzeit

Benefits dieser Stelle

Hybrid on-site schedule

Zusammenfassung

Genentech is seeking a Director, Omnichannel Activation Lead to shape and execute a digital marketing transformation. You will lead a cross‑functional team, orchestrate campaigns across channels, and drive AI-enabled customer journeys with strong executive presence.

You will partner with DDA and technology teams to enable marketing workflows, refine CEP processes, and champion data‑driven, compliant engagement across healthcare providers and patients. Hybrid on‑site role in South San Francisco.

Qualifikationen

• Bachelor’s degree with 10+ years in commercial functions and leadership experience.
• 5+ years leading teams in digital marketing, martech, or analytics with marketing automation ownership.
• Proven record directing large-scale marketing technology rollouts and cross-functional adoption.
• Hands-on use of analytics tools to extract insights and guide strategy.

Aufgaben

• Directly lead the Omnichannel Activation team and drive high performance across campaigns.
• Enable enterprise workflows for omnichannel engagement across web, email, mobile, and media.
• Steward omnichannel enablement, integrating AI and modern martech in workflows.
• Oversee CEP and annual tactical planning with AI-enhanced journey orchestration.
• Champion technology roadmaps with DDA and product teams to drive adoption.
• Lead change management and multi-modal training to shift toward data-driven marketing.
• Monitor generative AI, marketing automation, and vendor platforms to maintain competitiveness.

Kenntnisse

Omnichannel leadership

Marketing automation

AI in marketing

Change management

Executive presence

Ausbildung

Bachelor’s degree

MBA

Tools

Google DV360

The Trade Desk

Meta Ads Manager

Salesforce Marketing Cloud

Marketo

Google Analytics

Adobe Analytics

Jobbeschreibung

Genentech is seeking a Director, Omnichannel Activation Lead to shape and execute a digital marketing transformation. You will lead a cross‑functional team, orchestrate campaigns across channels, and drive AI-enabled customer journeys with strong executive presence.

You will partner with DDA and technology teams to enable marketing workflows, refine CEP processes, and champion data‑driven, compliant engagement across healthcare providers and patients. Hybrid on‑site role in South San Francisco.