Omnichannel Activation Director — Hybrid (SF)

F. Hoffmann-La Roche AG

South San Francisco (CA)

Híbrido

USD 193.000 - 359.000

Jornada completa

14 días+

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Descripción de la vacante

Genentech, a member of the Roche group, is seeking a Director of Omnichannel Activation to drive digital marketing transformation in South San Francisco. You will lead the Omnichannel Activation team, orchestrate paid/owned/earned channels, and accelerate engagement for providers and patients.

The role demands leadership, strategic influence, and hands-on use of marketing tech. Based in CA with a hybrid schedule (3 days on campus), the position offers a competitive salary range and equity of

Formación

Bachelor’s degree and 10+ years in roles including 7+ years in commercial functions with leadership.
5+ years leading teams in digital marketing, martech, or analytics with responsibility for marketing automation.
Experience directing large-scale marketing technology rollouts and cross-functional adoption.
Hands-on with analytics tools to extract insights and drive strategy.

Responsabilidades

Direct Omnichannel Activation team and drive high performance across campaigns.
Enable enterprise workflows for omnichannel engagement across web, email, mobile/SMS, and media.
Steward AI-enchanced customer journeys and marketing tech integration.
Oversee CEP and annual planning with AI-enabled journey orchestration.
Drive roadmaps with DDA and technology teams to boost adoption.
Lead change management and training for a data-driven marketing mindset.
Monitor AI, marketing automation trends to maintain competitive edge.