ICON Sales Manager

Cycles Worldwide, LLC; Portland (OR); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

Vision Insurance

401(k)

Life Insurance

Disability Insurance

Flexible Spending Account

Employee Assistance Program

Employee Discount

Paid Sick/Personal Time

Paid Vacation Time

Job summary

LeMans Corporation is seeking an experienced Sales Manager for Icon. The role focuses on planning, managing, and implementing sales programs aligned with ROI goals to drive brand growth.

You will guide the internal team, leverage knowledge of the domestic motorcycle dealer network, and coordinate with partners and departments. You will present to dealers, participate in trade shows and events, and collaborate with marketing, product design, and operations to provide field insights for strategic

Qualifications

• Deep understanding of powersports dealer networks.
• 4–6 years of sales experience in powersports or action sports.
• Willingness to participate in key riding events and travel up to 40%.
• Valid Driver’s License and reliable transportation.
• Access to high-speed internet for company communications.

Responsibilities

• Lead and manage the Product Specialist team to hit sales targets and strengthen brand presence.
• Develop and execute strategic sales programs across markets to maximize opportunities.
• Analyze ROI and performance metrics to optimize sales efforts.
• Present compelling product information to dealers and partners at events.
• Collaborate with purchasing, distribution, and off-site management on sell-in and sell-through strategies.
• Serve as liaison between sales team and brand leadership to ensure consistent messaging.

Skills

PowerSports industry knowledge

Team leadership

Persuasive communication

MS Office proficiency

Analytical/problem-solving

Independent & collaborative

Interpersonal integrity

Organizational skills

Education

Bachelor’s degree in Business/Marketing or related field

Job description

LeMans Corporation promotes racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors. LeMans Corporation d/b/a Parts Unlimited and Drag Specialties sells to over 20,000 dealerships worldwide. We continue to expand our service territory with our sister companies, Parts Canada, and Parts Europe, and our wholly owned house brands: Thor, Moose, Icon, Slippery, Z1R, Arctiva, and AMS.

We have an immediate opening at Icon for an experienced Sales Manager!

Overview

The Icon Sales Manager is responsible for the planning, management, and implementation of all sales programs across the brand, ensuring alignment with strategic objectives and ROI goals. This position is responsible for leading and executing sales initiatives that drive brand growth and performance. The Icon Sales Manager is the brand’s sales ambassador- guiding the internal team, with a deep knowledge of the domestic motorcycle dealer network and is the primary point of contact for sales-related initiatives across departments and partners.

Job Functions

• Leads and manages the Product Specialist team to achieve sales targets, Industry relations, and enhance brand presence
• Develops and executes strategic sales programs to maximize opportunities across markets
• Analyzes ROI and performance metrics to optimize sales efforts and drive growth
• Establishes and maintains the brand’s sales identity and standard for execution
• Conducts impactful, informative product presentations to internal teams, dealers, and external partners
• Represents the brand at trade shows, promotional events, and key industry functions
• Hosts dealers and engages consumers at events to strengthen relationships and loyalty
• Collaborates with purchasing, distribution, and off-site management to ensure alignment on product sell-in, inventory, and sell-through strategies
• Develops sales tools such as program sheets, POP materials, and dealer-facing collateral
• Maintains and distributes sales event calendars and updates stakeholder accordingly
• Collects, reviews, and summarizes sales data, dealer feedback, and consumer insights
• Organizes and maintains account information; generates reports for internal use
• Partners with marketing, product design, and operations teams to provide field insights for strategic planning
• Serves as liaison between the sales team and brand leadership, ensuring consisten messaging and shared goals
• Delivers market research and trend analysis to influence product development and category planningMaintains strict confidentiality
• Performs other duties and/or tasks as assigned

Skills

• Strong understanding of the powersports industry and its core consumer base
• Proven ability to manage teams, lead initiatives, and drive results
• Persuasive and professional in all areas of interactions
• Strong knowledge of Microsoft Office Suites
• Excellent analytical and problem-solving skills
• Ability to work independently and collaboratively in a fast-paced environment
• Exceptional interpersonal, integrity, and verbal and written communication skills
• Excellent organizational skills

Required Qualifications and Education

• Bachelor’s degree in Business, Marketing, or related field – or equivalent experience
• 4-6 years of Sales experience in the powersports or action sports industries
• Ability to participate in key riding events
• Travel required up to 40% of the time
• Valid Driver’s License
• Access to high-speed internet to be available during work hours through the company’s communication channels

Physical Demands

• Must be able to sit/stand/walk for 7+ hours a day
• Must be able to read from a screen
• Must be able to position self to merchandise and move products
• Must be able to communicate verbally and written
• Must be able to lift 50 pounds occasionally
• Must be able to push 80 pounds occasionally
• Must be able to ascend/descend ladders and stairs occasionally
• Must be able to drive to and from customers
• Must be able to move about inside dealer stores
• Must be able to operate a vehicle for 3+ hours
• Must be able to travel by air for 8+ hours occasionally

Reasonable accommodations can be made to enable individuals with disabilities to perform the essential functions.

• Health Insurance
• Vision Insurance
• 401(k)
• Life Insurance
• Disability Insurance
• Flexible Spending Account
• Employee Assistance Program
• Employee Discount
• Paid Sick/Personal Time
• Paid Vacation Time

Disclaimer

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

LeMans Corporation is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. LeMans Corporation will only employ those who are legally authorized to work in the United States for this opening.

This company participates in E-Verify

Notice to California Employees and Prospective Employees

https://downloads.lemansnet.com/docs/LeMans_CA_employee_privacy_policy.pdf