Director of Ticket Revenue Growth

Peak Sports MGMT; Carrollton (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Peak Sports MGMT, in partnership with West Georgia Athletics, is seeking a Director of Ticket Sales to drive season ticket and group sales, build a robust sales pipeline, and lead the full sales process from outreach to close in Carrollton, GA.

The role requires strategic collaboration with marketing, CRM utilization, and a focus on revenue growth and attendance. Experience in B2B, hospitality, or revenue-driven sales is preferred, with a sports background beneficial but not required.

Responsibilities

• Drive ticket revenue across season tickets, group sales, individual-game sales, and special ticket packages.
• Build and maintain a strong pipeline through outbound outreach, prospecting, networking, and relationship development.
• Develop and execute sales strategies designed to increase attendance and maximize ticket revenue.
• Lead the full sales process from initial outreach and discovery through follow-up, negotiation, and closing.
• Create and execute group sales opportunities with businesses, schools, youth organizations, community groups, alumni, and other audiences.
• Collaborate with West Georgia Athletics marketing staff on ticket promotions, theme nights, flash sales, discount offers, and targeted campaigns.
• Utilize CRM, ticketing platforms, email, social media, and other channels to support lead generation and customer engagement.
• Develop renewal and retention strategies for season-ticket holders and other key ticket buyers.
• Identify opportunities to increase account value through upgrades, additional inventory, hospitality, and expanded ticket packages.
• Monitor sales activity, campaign performance, customer behavior, and market trends to identify opportunities for growth.
• Oversee ticket inventory, pricing strategy, distribution, and other revenue-related ticketing processes.
• Maintain accurate CRM records, sales forecasts, customer information, and performance reporting.
• Develop and coordinate hospitality experiences, VIP opportunities, and ticket-holder engagement initiatives.
• Ensure a high standard of customer service and timely resolution of ticket-related questions or concerns.
• Collaborate with West Georgia Athletics and Peak Sports MGMT leadership to align ticket strategy with departmental revenue and attendance goals.

Job description

Peak Sports MGMT, in partnership with West Georgia Athletics, is seeking a Director of Ticket Sales to drive season ticket and group sales, build a robust sales pipeline, and lead the full sales process from outreach to close in Carrollton, GA.

The role requires strategic collaboration with marketing, CRM utilization, and a focus on revenue growth and attendance. Experience in B2B, hospitality, or revenue-driven sales is preferred, with a sports background beneficial but not required.