Director of Media

ADP, Inc.; Northern (KY); Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

Dental & Vision Insurance

Paid Time Off

Holidays

401K Plan

Health Savings Account

Employee Discounts

Job summary

62ABOVE seeks a Director of Media in Plano, TX to lead all media planning and buying across the agency and manage a five+ person team. You will own client media strategies, dashboards, and reporting while driving integrated GTM campaigns for multiple brands.

You will balance client duties with team leadership, shape cross-team processes, and help evolve measurement and optimization practices. Strong analytics and a cookieless identity mindset are required.

Qualifications

• Ten+ years of traditional and digital media experience across multiple platforms and roles.
• Rich history of leading media plans and buys for a variety of clients; destination marketing or hospitality experience is preferred.
• Understands identity management within a cookieless world.
• Demonstrable participation in multiple new business wins.
• Exceptionally strong written, oral communication and presentation skills.
• Strong knowledge of Facebook Ads Manager, Google Tag Manager and Google Analytics.
• Proficient with Microsoft Word, Excel and Keynote.
• Experience with trafficking complex placements and decision trees for dynamic creative optimization (Flashtalking experience a bonus).

Responsibilities

• Lead all media planning and buying processes across the agency
• Lead a team of five+ employees on media strategy and buying best practices
• Work with other media and account leads to create integrated go-to-market strategies
• Primary day-to-day media lead on multiple media or full-service clients, forming and presenting media plans and executing once approved
• Assist in standing up dashboards in reporting platform
• Identify and implement new opportunities for improving and evolving client KPI’s
• Oversee media accounting processes (budget management, insertion orders, billing reconciliation, billing discrepancies)
• Participate in new business efforts by driving and presenting media strategies/audience approach/reporting best practices
• Contribute to agency POVs with media research
• Consistently train staff on evolving digital media acumen, including in-platform training

Skills

Media planning

Media buying

Team leadership

Analytics

Facebook Ads Manager

Google Analytics

Communication

Presentations

Strategic thinking

New business

Tools

Google Tag Manager

Flashtalking

Microsoft Word

Excel

Keynote

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director of Media

Full Time Plano, TX, US

Salary Range: $115,000.00 To $130,000.00 Annually

DIRECTOR OF MEDIA

The 62ABOVE Media Team does things a little differently from most – we know media and have strong media chops, but we also know how to make our media work even harder by integrating it into the overall marketing effort. So, this means, our media team always has a seat at the table to help drive overall campaign results that are truly meaningful.

We are looking for the next media rockstar to help lead our growing team and evolve how we use media to drive true behavior change for our clients and their brands.

We are hiring for a Director of Media – this position is a foundational role in activating and analyzing all media, driving sound strategy and buying best practices across all our clients. This is a “I will wear many hats” director position. While you will lead the media team on process and delineate responsibilities, you will also be the primary lead on multiple clients which means that you will be in all our platforms often and balancing client duties with team leadership responsibilities. You will also be a key leader within the agency, helping form/optimize cross-team processes and best practices.

Job Responsibilities:

• Lead all media planning and buying processes across the agency
• Lead a team of five+ employees on media strategy and buying best practices
• Work with other media and account leads to create integrated go-to-market strategies
• Primary day-to-day media lead on multiple media or full-service clients, forming and presenting media plans and executing once approved
• Assist in standing up dashboards in reporting platform
• Identify and implement new opportunities for improving and evolving client KPI’s
• Oversee media accounting processes (budget management, insertion orders, billing reconciliation, billing discrepancies)
• Participate in new business efforts by driving and presenting media strategies/audience approach/reporting best practices
• Contribute to agency POVs with media research
• Consistently train staff on evolving digital media acumen, including in-platform training

Qualifications:

• Ten+ years of traditional and digital media experience across multiple platforms and roles
• Rich history of leading media plans and buys for a variety of clients; destination marketing or hospitality experience is preferred
• Understands identity management within a cookieless world
• Demonstrable participation in multiple new business wins
• Exceptionally strong written, oral communication and presentation skills
• Strong knowledge of Facebook Ads Manager, Google Tag Manager and Google Analytics
• Proficient with Microsoft Word, Excel and Keynote
• Experience with trafficking complex placements and decision trees for dynamic creative optimization (Flashtalking experience a bonus)

Salary at 62ABOVE is determined by factors including location, education, experience, and organizational requirements. The projected range for this position is $115,000 to $130,000 (annualized USD), one component of 62ABOVE’s total compensation package.

Benefits include, but are not limited to:

• Dental and Vision Insurance,
• 20 Days of Paid Time Off
• 12 Paid Holidays
• 401K Plan with match
• STD and LTD insurance
• Life & Voluntary Life Insurance
• AD&D Insurance
• Flexible Spending Accounts (FSA)
• Health Savings Account (HSA)
• Employee Assistance Program (EAP)
• Employee Discounts!

Culture

• We believe a supportive, collaborative team is unstoppable — staying focused on results while being thoughtful and kind.
• We’re a fast-paced environment that honors work-life balance and supports ongoing learning and growth.

62ABOVE - ALHI is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to their race, color, ethnicity, religion, sex (including pregnancy, childbirth, lactation, or related medical conditions), national origin, ancestry, age, marital status, sexual orientation, gender identity and expression, disability, veteran status, military or uniformed service member status, genetic information, or any other status protected by applicable federal, state, local, or international law.