Director of SEO & Growth Strategy

Schott, Bublitz & Engel, s.c.; Madison (WI); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary and benefits

Growth and leadership opportunities

Supportive, collaborative environment

Job summary

Above the Bar Marketing is seeking a Director of SEO to lead our organic search strategy for law firm clients. You will supervise the SEO team, set the roadmap with senior leaders, and stay ahead of algorithm changes to keep clients at the top of search results.

You’ll combine strategic vision with technical expertise, drive measurable growth in traffic and conversions, and collaborate with Content, Paid Media, and Account Management to deliver integrated campaigns.

Qualifications

• 7+ years of professional SEO experience, incl. 3+ years in a leadership or managerial role within a digital agency.
• Proven success building and executing SEO strategies that drive meaningful business results.
• Deep understanding of technical SEO, on-page and off-page optimization, and content strategy.
• Expertise with SEO and analytics tools including Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable strategies.
• Excellent leadership, communication, and project management skills.

Responsibilities

• Develop and implement innovative SEO strategies that align with client objectives and drive measurable results.
• Partner with the VP of Strategy to define ATB's SEO roadmap and integrate it into the broader performance marketing strategy.
• Stay at the forefront of algorithm updates, emerging technologies, and search trends to ensure SEO leadership.
• Establish and maintain SEO best practices, workflows, and performance standards across the agency.
• Collaborate cross-functionally with Content, Paid Media, and Account Management to deliver integrated marketing strategies.
• Lead and mentor a team of SEO professionals to deliver best-in-class performance.
• Serve as the senior SEO consultant for key clients, presenting strategy and ROI insights.

Skills

SEO leadership

Strategic planning

Technical SEO

Analytics tools

Communication

Project management

Content collaboration

Education

Bachelor's degree

Master's degree preferred

Tools

Google Analytics

Search Console

SEMrush

Ahrefs

Screaming Frog

Job description

Above the Bar Marketing is seeking a Director of SEO to lead our organic search strategy for law firm clients. You will supervise the SEO team, set the roadmap with senior leaders, and stay ahead of algorithm changes to keep clients at the top of search results.

You’ll combine strategic vision with technical expertise, drive measurable growth in traffic and conversions, and collaborate with Content, Paid Media, and Account Management to deliver integrated campaigns.