Director of SEO

Jobgether; United States; Remote; USD 42,000 - 67,000; Full time

Benefits offered by this job

Remote-friendly

Autonomy

Growth opportunities

Job summary

Jobgether is seeking a Director of SEO to lead and scale local SEO for a growing small-business portfolio in the automotive services sector. The role combines strategic leadership with hands-on optimization, vendor oversight, and a path to build an internal SEO team.

Based remotely with a focus on Latin America, you will shape AI-enabled search strategies, optimize GBP, monitor performance, and work closely with content and development teams to drive client growth and measurable results.

Qualifications

• 6+ years hands-on SEO experience improving local and small-business rankings.
• Experience managing external vendors and bringing services in-house.
• Strong knowledge of local SEO, GBP optimization, and map pack strategies.

Responsibilities

• Own and manage relationships with external SEO vendors, including scope, pricing, and SLAs.
• Audit vendor performance and decide on keeping, renegotiating, or replacing partnerships.
• Lead local SEO strategies across a portfolio of small-business clients for GBP and map pack rankings.
• Develop AI-driven search strategies and translate trends into content and technical actions.
• Guide content briefs and ensure SEO excellence across writers and contractors.
• Collaborate with development teams to bake SEO into new builds from day one.
• Monitor keywords, traffic, and local visibility using analytics tools and report outcomes.

Skills

Local SEO

Google Business Profile

Ahrefs

SEO analytics

Vendor management

AI-driven search

Team leadership

Tools

Google Analytics

Screaming Frog

Local Falcon

Google Search Console

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of SEO based in Brazil.

We are seeking an experienced and strategic Director of SEO to lead and scale local SEO operations for a growing portfolio of small-business clients in the automotive services industry. In this role, you will take ownership of end-to-end SEO strategy, combining hands-on execution with vendor management and operational development. You will oversee existing external SEO partnerships, evaluate their performance, and identify opportunities to bring high-value services in-house. You will also shape the organization’s approach to AI-driven search and answer engine optimisation, ensuring strategies remain competitive as search behaviour evolves. Working closely with web development and content teams, you will establish scalable processes, improve organic visibility, and drive measurable business growth. This is an opportunity to build an SEO function from the ground up, with a clear path toward leading an internal team.

Accountabilities

• Own and manage relationships with external SEO vendors, overseeing deliverables, quality, timelines, pricing, and service agreements.
• Audit existing vendor contracts and performance, providing recommendations on whether to retain, renegotiate, or replace each partnership.
• Identify opportunities to bring SEO services in-house, initially targeting two to four key areas, and develop standard operating procedures to ensure consistent delivery.
• Lead local SEO strategies across a portfolio of small-business clients, focusing on Google Business Profile optimisation, map pack rankings, and on-page SEO.
• Analyze ranking performance, diagnose visibility issues, and develop prioritized optimisation plans tailored to individual client objectives.
• Develop and implement strategies for AI-driven search, including Google AI Overviews, ChatGPT, Perplexity, Gemini, and answer engine optimisation.
• Translate emerging search trends into actionable initiatives involving content structure, schema markup, structured data, and citation-worthy content.
• Direct and edit SEO content produced by writers and contractors, ensuring content quality, search relevance, and alignment with conversion objectives.
• Collaborate with web development teams to incorporate SEO best practices into new website builds from the beginning.
• Use Ahrefs and other analytics tools to monitor keyword performance, competitor activity, organic traffic, and local search visibility.
• Prepare clear, actionable performance reports and communicate SEO results and recommendations to clients and internal stakeholders.
• Contribute to the future growth of the SEO department by documenting processes, training team members, and eventually recruiting and leading an internal team.

Requirements

• At least 6 years of hands‑on SEO experience, with demonstrable success improving local and small‑business search rankings, Google Business Profile visibility, map pack positions, and organic traffic.
• Strong working knowledge of Ahrefs or comparable SEO tools, including keyword research, competitor analysis, rank tracking, and content gap analysis.
• Broad understanding of modern SEO practices, including technical SEO, on‑page optimisation, local SEO, map grid tracking, AI‑driven search, and answer engine optimisation.
• Genuine interest in emerging AI search technologies and their impact on local search behaviour, visibility, and customer acquisition.
• Experience evaluating SEO strategies, directing external vendors, and identifying opportunities to improve service quality and operational efficiency.
• Proven ability to edit and guide SEO content created by others, developing effective content briefs, editorial standards, and optimisation strategies.
• Ability to translate SEO strategy into measurable business outcomes and prioritise initiatives based on client goals.
• Excellent communication skills, with the ability to explain technical concepts, performance metrics, and strategic recommendations to non‑technical stakeholders.
• Strong analytical thinking, problem‑solving abilities, and attention to detail.
• Comfortable working independently in a remote, contract‑to‑hire environment with evolving processes and limited existing infrastructure.
• A proactive, entrepreneurial mindset, with strong ownership, adaptability, and a willingness to build processes from scratch.
• Nice to have: Previous management or team leadership experience, particularly with a demonstrated interest in developing and mentoring others.
• Nice to have: Experience working with local businesses or service‑based industries.
• Nice to have: Familiarity with Local Falcon, Google Search Console, and other local ranking and search performance tools.

Benefits

• Competitive monthly compensation ranging from $3,800 to $6,000 USD, depending on experience and qualifications.
• 100% remote working arrangement.
• Opportunity to work from anywhere in Latin America.
• Significant autonomy and ownership over SEO strategy and operational decisions.
• Opportunity to build and lead an internal SEO department as the organization grows.
• Professional development through exposure to emerging AI search technologies and evolving SEO strategies.
• Opportunity to make a measurable impact on business growth and client success.
• Collaborative environment that values creativity, continuous learning, honest communication, and initiative.