SEO & AI Search Manager

Virtual Latinos; United States; Remote; USD 22,000 - 25,000; Full time

Job summary

Virtual Latinos is seeking an experienced SEO & AI Search Manager to guide the Organic & AI growth function across SEO, AI visibility, content, digital PR, research, and automation. You will lead four specialists across Content, Digital PR, Data & Research, and Visibility, translating business goals into an integrated Organic & AI strategy and roadmaps.

The role requires 5+ years in SEO and advanced English, with a track record in B2B lead generation and automation.

Qualifications

• 5+ years in SEO, organic growth, digital marketing, or related field.
• Proven experience in B2B lead generation and organic acquisition.
• Advanced professional English proficiency.
• Strong knowledge of technical SEO, on-page optimization, content strategy, and link building.
• Understanding of AI search, AEO, and LLM-based search concepts.
• Strong strategic, analytical, and problem-solving skills.
• Experience with automation, AI tools, and scalable workflows.
• Proven people leadership and coaching experience.
• Ability to drive cross-functional collaboration across SEO, content, PR, and AI visibility.

Responsibilities

• Lead, coach, and develop a team of four specialists.
• Set weekly and quarterly priorities, ownership, and performance expectations.
• Conduct 1:1s, provide feedback, and support professional development.
• Integrate SEO, Content, PR, Research, and AI Visibility into one function.
• Translate business goals into an Organic & AI strategy and roadmaps.
• Oversee quarterly roadmaps across SEO, AI Visibility, Content, Digital PR, and Research.
• Balance short-term opportunities with long-term topical authority and AI visibility.
• Own KPIs like Organic Full Applications, Organic SQLs, and MQL-to-SQL conversion.
• Provide regular performance reporting and strategic recommendations.

Skills

SEO strategy

Leadership

Cross-functional collaboration

English fluency

AI search knowledge

Education

Bachelor’s degree or equivalent

Tools

GA4

Google Search Console

HubSpot

Ahrefs

Semrush

Looker Studio

AirOps

Job description

We're building the most dynamic remote team in Latin America—and we want you on board. As part of the Virtual Latinos Team, you'll play a key role in shaping how we serve our clients and empower our growing community of professionals across the region.

If you're driven, collaborative, and ready to make an impact, this is your chance to grow with a team that's redefining remote work.

Pay Rate:

• Hourly Rate: $16–$18
• Full-time (40 hours per week):

Schedule:

Monday–Friday: 7:00 AM – 4:00 PM PST

Job Summary:

SEO & AI Search Manager

We are is seeking an experienced SEO & AI Search Manager to lead our organic growth function across traditional SEO, AI search visibility, content, digital PR, research, and automation.

This role will lead a multidisciplinary team of four specialists across Content, Digital PR, Data & Research, and Visibility. The SEO & AI Search Manager will translate business and acquisition priorities into strategies, roadmaps, workflows, and execution plans that improve organic visibility, AI discoverability, qualified leads, SQLs, and customer acquisition.

The Organic & AI Associate Director sets the department's overall strategy and business priorities, while the SEO & AI Search Manager owns the functional roadmap, team priorities, execution, performance, and continuous improvement.

Key Responsibilities

• Lead, coach, and develop a team of four specialists.
• Establish weekly and quarterly priorities, ownership, deliverables, and performance expectations.
• Conduct 1:1s, provide feedback, and support professional development.
• Ensure SEO, Content, PR, Research, and AI Visibility operate as one integrated function.
• Recommend team structure and hiring needs as the function evolves.
• Translate business goals, including Full Applications, MQLs, SQLs, and Customers, into an integrated Organic & AI strategy.
• Build and manage quarterly roadmaps across SEO, AI Visibility, Content, Digital PR, and Research.
• Prioritize initiatives based on business impact, effort, dependencies, and expected results.
• Balance short‑term acquisition opportunities with long‑term investments in topical authority, credibility, and AI visibility.

SEO & Organic Growth

• Oversee technical SEO, including site architecture, crawlability, indexation, Core Web Vitals, and structured data.
• Guide keyword research, on‑page optimization, internal linking, and high‑intent page strategies.
• Build topical authority around virtual assistants, nearshore staffing, and key client industries.
• Connect SEO performance to applications, MQLs, SQLs, and revenue—not only traffic and rankings.

AI Search & Visibility

• Own visibility strategies across Google AI Overviews, ChatGPT, Claude, Perplexity, Gemini, and emerging answer engines.
• Increase Virtual Latinos’ citations, mentions, recommendations, and visibility in AI‑generated responses.
• Monitor brand presence, share of voice, sentiment, and citations using AI/LLM monitoring tools.
• Optimize content, structured data, and website architecture for AI discovery and citation.
• Test emerging AI search opportunities and recommend areas for investment.

Content & Digital PR

• Oversee content strategy and editorial planning based on search demand, audience needs, customer journey, and business objectives.
• Ensure content supports both organic visibility and lead conversion.
• Lead digital PR, link building, thought leadership, and authority‑building initiatives.
• Ensure SEO, Content, PR, and AI Visibility reinforce one another.

Automation & AI Operations

• Develop scalable SOPs, workflows, and systems that improve efficiency, quality, and consistency.
• Implement AI‑assisted content and operational workflows using tools such as AirOps.
• Identify repetitive processes that can be automated.
• Evaluate and recommend improvements to the team’s technology stack.

Cross‑Functional Collaboration

• Partner with Web Development on technical SEO and conversion‑focused improvements.
• Collaborate with Email Marketing, Social Media, Performance Marketing, and Analytics teams.
• Ensure tracking and attribution accurately reflect Organic & AI’s contribution.
• Communicate priorities, performance, risks, and recommendations to leadership.

Performance & Reporting

• Own key Organic & AI KPIs, including weekly Organic Full Applications, Organic SQLs, and MQL‑to‑SQL conversion.
• Provide regular performance reports and strategic recommendations.
• Monitor algorithm updates, AI search developments, competitors, and industry trends.
• Use data to identify bottlenecks, test strategies, and improve lead quality.

Required Qualifications

• 5+ years of experience in SEO, organic growth, digital marketing, or a related field.
• Proven experience in B2B lead generation and organic acquisition.
• Advanced professional English proficiency.
• Strong knowledge of technical SEO, on‑page optimization, content strategy, topical authority, digital PR, and link building.
• Demonstrated understanding of AI search, Answer Engine Optimization (AEO), AI Overviews, LLM‑based search, and AI citation behavior.
• Strong strategic, analytical, and problem‑solving skills.
• Experience developing content strategies based on search demand and business objectives.
• Experience with automation, AI tools, and scalable workflows.
• Proven people leadership and coaching experience.
• Strong project management and cross‑functional collaboration skills.
• Ability to adapt quickly to evolving SEO, AI, and digital marketing technologies.

Nice to Have

• Experience with AI‑powered content creation, prompt engineering, AI agents, or workflow automation.
• Understanding of web development, Core Web Vitals, structured data, and website architecture.
• Digital PR, media relations, thought leadership, or brand authority experience.
• Experience in B2B lead generation, staffing, recruitment, HR, SaaS, or marketplace businesses.
• Familiarity with Agile methodologies.

Tools

Our current stack includes GA4, Google Search Console, HubSpot, Ahrefs, Semrush, Looker Studio, AirOps, and AI visibility/LLM monitoring tools. The stack will evolve, and this role will evaluate and recommend tools based on business needs.