Director of Sales | Madeira Beach Courtyard

Shaner Hotels; Madeira Beach (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Shaner Hotels in Madeira Beach, Florida, seeks a dynamic Director of Sales who will drive revenue, build lasting client relationships, and lead strategic sales initiatives within an engaged leadership team.

The role requires flexibility to work weekends and holidays as needed to meet business needs, with responsibilities spanning budgeting, policy compliance, and active pursuit of new accounts across corporate, agency, associations, and groups.

Qualifications

• Experience in hotel sales or related hospitality field.
• Ability to communicate with guests and colleagues effectively.
• Understanding of budgeting and cost controls.

Responsibilities

• Achieve hotel financial goals and budget targets.
• Ensure compliance with daily Sales procedures and policies.
• Maintain knowledge of company, franchise, and department policies.
• Identify key customers and market segments to pursue.
• Develop special packages to boost occupancy during slow periods.
• Represent the hotel at trade shows and local events.
• Communicate with General Manager and department managers.
• Oversee employee performance and maintain the Sales Department budget.
• Other duties as assigned.

Skills

Sales leadership

Hospitality sales

Bilingual English/Spanish

Budgeting

Education

Bachelor's degree in hospitality management or business

High school diploma or equivalent

Tools

CRM tools

Job description

Director of Sales

We are seeking a dynamic Director of Sales who is passionate about driving revenue, building lasting client relationships, leading strategic sales initiatives, and collaborating with an engaged leadership team to continue the hotel's tradition of excellence and award-winning performance.

Be available to work a flexible schedule, including weekends, holidays, and varied shifts, as required to meet the needs of the Company's business operations.

Responsibilities

• Focus on achievement of hotel financial goals / budget targets.
• Ensures compliance with and completion of all daily operational procedures by the Sales department.
• Maintain complete knowledge of and comply with all Shaner Hotels, franchise, and hotel/departmental policies and procedures, ensuring that Sales team is informed as well.
• Be knowledgeable and understanding of current customers and accounts, particularly those corporations, agencies, associations, tour operations, sports teams, and other groups or organizations who purchase hotel services.
• Determine and implement what additional business or market segments the hotel should pursue.
• Establish special packages or programs to boost occupancy during slow periods, and creating advertising through newspaper, direct mail, billboards, etc. in support of these programs.
• Attend trade shows, chamber of commerce or civic events, and other local organizations in support of hotel sales.
• Ensures communication with General Manager, all other Department Managers, and staff.
• Manages all aspects of employee performance to ensure productivity and a quality work environment.
• Maintains Sales Department's annual budget.
• Other duties as assigned.

Qualifications

• Minimum 5 years progressive experience in sales, preferably in the hospitality industry.
• Ability to satisfactorily communicate with guests, management, and co-workers to their understanding.
• High school graduate or equivalent; college degree in hospitality management or business preferred.
• Bilingual English/Spanish a plus.
• Familiarity with the local economy and market conditions.
• Working knowledge of hotel operations.
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to write routine reports and correspondence.
• Ability to speak effectively before groups of customers or employees of organization.
• Ability to prepare budgets and ensure cost controls.
• Familiarity with Sales and Marketing tools.
• Ability to read and interpret documents, such as B.E.O.'s, safety rules, procedure manuals.
• Knowledge of organizing set up requirements from information on B.E.O.'s.
• Knowledge of local activities and attractions appropriate for clientele.