Area Director of Sales

Opal Collection; Key Largo (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Short Term Disability

Paid Time Off

401(k)

Hotel Discounts with all affiliated<br

Job summary

Opal Collection in Key Largo, FL is seeking an Area Director of Sales to oversee and manage sales efforts for hotels and resorts in Key Largo and Key West. You will promote the portfolio and brand, leading a team with strategic planning and accountability.

The role requires a proven hospitality sales leadership track record, strong industry knowledge, and willingness to travel. Collaboration with operations, revenue, and corporate teams is essential to drive revenue and occupancy.

Qualifications

• Bachelor’s degree preferred; combination of education and training in hotel sales may be considered.
• Minimum 5 years hotel sales experience in a full-service property of 100+ rooms.
• Previous Director of Sales (DOS) experience required.
• Experience in a 4-diamond branded facility preferred.

Responsibilities

• Lead, mentor, and train a sales team; foster a productive work environment.
• Recruit, hire, and onboard new sales associates.
• Build and maintain relationships within the Hospitality Industry; represent region at events; travel as needed.
• Analyze industry trends and implement action plans to drive business; monitor progress.

Skills

Leadership

Team mentorship

Sales strategy

Relationship building

Travel readiness

Education

Bachelor’s degree

Tools

CRM systems

Job description

Location: Key Largo, FL

This is an on-site position. The Area Director of Sales will oversee and manage all sales efforts for a designated portfolio of hotels and Resorts in Key Largo and Key West, Florida. This position is responsible for promoting their portfolio, as well as the brand. This individual will possess a proven record of strong leadership and success within the hospitality industry, a collaborative spirit, organizational skills, strategic planning, and accountability. They will demonstrate a thorough knowledge of their Hotel’s, the destination, and the competitive set. This is an individual who is flexible to change, innovative, takes initiative, and demonstrates good decision-making and problem-solving skills.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Short Term Disability
• Paid Time Off
• 401(k)
• Hotel Discounts with all affiliated properties

JOB DESCRIPTION

• Lead, mentor, and continually train a team of sales professionals and support staff, and foster a healthy and productive work environment.
• Responsible for recruiting, hiring, and on-boarding new associates for open positions within the sales department.
• Build and Maintain strong relationships within the Hospitality Industry. Collaborate with state and local convention and visitor bureaus, government, and represent their region at industry events; open to travel as needed.
• Recognize and Analyze trends in the industry, and respond accordingly by creating and implementing action plans to drive more business to each hotel within the region. Monitor progress regularly.
• Provide reporting recapping the previous month’s performance and forecasting the next 90 days.
• Cover a specific sales territory or vertical market and be pro-active in penetrating accounts.
• Write annual group budgets for all hotels within the region, and achieve budgeted revenue.
• Work directly with operations team, events team, revenue management, and corporate office to collaborate on strategies and initiatives within the region and company-wide.
• Write and implement Booking Goals for each sales manager and for themselves.
• Assist in developing rates, group ceilings and sales deployment strategies through review of competitive data, demand analysis and business-mix management.
• Actively participate in sales presentations, property tours, and customer meetings to close business.
• Conduct weekly one-on-one meetings with each sales manager to assess progress and maintain productivity.
• Develop fluent knowledge of all CRM systems, Property Management Systems, and all other technology associated with the sales department.
• Attend revenue strategy meetings, and continually collaborate with revenue team to yield revenue and occupancy through group business and business travel.
• Attend weekly Director’ meeting to collaborate state and company-wide; fostering communication and encouraging cross-selling between sister properties.

Qualifications

Bachelor's Degree preferred; however, any combination of education and training within hotel sales may also be considered. Minimum 5 years hotel sales preferred in a full-service property of 100 rooms or more. Previous experience as DOS required. Experience in a 4-diamond, branded facility preferred.

The company also conducts post-offer employment verifications, motor vehicle, and criminal background checks.

We are an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, handicap, religion, national origin or any other basis prohibited by applicable law.