Director of Sales & Growth

Proda Technology; Atlanta (GA); On-site; USD 140,000 - 200,000; Full time

Job summary

Proda Technology, headquartered in Atlanta, GA, seeks a senior sales leader to own the commercial engine across Sales and Marketing. You will translate strategy into executable priorities, drive KPI visibility, and manage the MQL-to-SQL lifecycle while partnering with the CEO, COO, and client services teams.

The role focuses on building disciplined sales processes, coaching a high-performing team, and aligning marketing investments to pipeline growth in a fast-growing MSP environment.

Qualifications

• 8+ years of progressive B2B sales or commercial experience, including 3+ years selling managed IT, cybersecurity, or related recurring services within an MSP.
• 3+ years of direct sales management experience, with demonstrated success leading team sales performance, coaching quota-carrying sellers, managing performance, and owning team sales targets.
• Demonstrated success winning new clients and achieving both individual and team recurring-revenue goals.
• Strong sales management discipline, including forecasting, pipeline reviews, CRM accountability, opportunity management, and a consistent sales operating cadence.

Responsibilities

• Own team sales performance, forecasting accuracy, pipeline health, and execution against revenue goals.
• Lead the commercial operating cadence across Sales and Marketing, including scorecards, L10s, pipeline reviews, KPI reviews, quarterly planning, and accountability rhythms.
• Translate company strategy into clear commercial priorities, execution plans, and measurable outcomes.
• Drive healthier progression from MQL to SQL to closed opportunity through stronger management, alignment, and follow-through.
• Fully absorb the day-to-day Sales and Marketing operating cadence from the CEO so she can focus on vision, business development, and strategic relationships.

Skills

B2B sales leadership

Sales management

Forecasting & pipeline

Cross-functional leadership

Communication & leadership

EOS familiarity

Relationship management

Self-starter

Accountability

Education

Bachelor’s degree or equivalent

Job description

Proda Technology is a dynamic and fast-growing Managed IT and Security Servies Provider headquartered in Atlanta, GA. For 15+ years, we've partnered with organizations to deliver strategic technology solutions that create lasting impact. We're proud to be named the 2026 Top Small Business and 2022 Woman Owned Business of the Year by the Cobb Chamber of Commerce, with additional recognition including the Inc. 5000, Inc. Best Workplace, and CRN MSP 500. Proda Technology is a great opportunity to be part of an innovative and fast-growing company with unique roots. Our Niche is creating a unique culture that fosters the best in our people. Our Vision is to drive client success through strategic technology partnerships and solutions. Our core values are what will get us there: lead with soul, have fun, adapt and evolve, be resourceful, and commitment to people. If this is motivating for you, then we invite you

Duties and Responsibilities

Primary Leadership & Revenue Accountability

• Own team sales performance, forecasting accuracy, pipeline health, and execution against revenue goals.
• Lead the commercial operating cadence across Sales and Marketing, including scorecards, L10s, pipeline reviews, KPI reviews, quarterly planning, and accountability rhythms.
• Translate company strategy into clear commercial priorities, execution plans, and measurable outcomes.
• Drive healthier progression from MQL to SQL to closed opportunity through stronger management, alignment, and follow-through.
• Fully absorb the day-to-day Sales and Marketing operating cadence from the CEO so she can focus on vision, business development, and strategic relationships.

Sales Leadership, Coaching & Accountability

• Directly lead, coach, develop, and hold accountable the Sales Executives and Business Development team.
• Establish clear performance expectations, coaching structures, and accountability standards for the sales organization.
• Own sales process rigor, forecasting accuracy, strategic opportunity reviews, and team performance management.
• Lead hiring, onboarding, development, recognition, and performance management decisions for the sales team.

Marketing Accountability & Partnership Oversights

• Lead marketing execution through Proda Technology's marketing partner, with ownership of strategy, prioritization, accountability, and performance.
• Own campaign prioritization, marketing calendar oversight, spend approvals, deliverable accountability, and performance review.
• Ensure marketing activity aligns with company goals, sales priorities, business development efforts, and brand positioning.
• Serve as the Proda Technology internal owner of marketing performance, not merely the internal liaison.

Business Development & Executive Opportunity Enablement

• Support strategic business development initiatives in partnership with the CEO.
• Identify, structure, and help activate speaking opportunities, networking opportunities, strategic introductions, and high-value rooms where the CEO should be present.
• Network alongside the CEO when appropriate to expand Proda Technology's visibility and opportunity ecosystem.
• Help move strategic opportunities forward by aligning sales, marketing, and solution support.

Go-to-Market, Product Launch & Cross-Functional Alignment

• Participate in product and service launch planning, commercialization support, sales enablement, messaging, positioning, and adoption accountability.
• Partner closely with the Director of Client Services and TAM (Technical Account Manager) team to support internal sales and expansion-related initiatives.
• Support cross-functional alignment across Sales, Marketing, Client Services, Professional Services, and Leadership.
• Contribute to company-wide planning and leadership collaboration as a Senior Leadership team member.
• Serve as a member of Senior Leadership with direct contribution to company-wide planning, cross-functional accountability, leadership development, and strategic readiness.
• Help shape company strategy while primarily translating strategy into execution through the commercial engine.
• Operate successfully in close partnership with both the CEO and the COO / Integrator, including the ability to challenge with respect and redirect initiatives through strategy, sequencing, and execution realities.

Knowledge, Skills, and Qualification Requirements

• Bachelor’s degree or equivalent relevant professional experience.
• 8+ years of progressive B2B sales or commercial experience, including 3+ years selling managed IT, cybersecurity, or related recurring services within an MSP.
• 3+ years of direct sales management experience, with demonstrated success leading team sales performance, coaching quota-carrying sellers, managing performance, and owning team sales targets.
• Demonstrated success winning new clients and achieving both individual and team recurring-revenue goals.
• Strong sales management discipline, including forecasting, pipeline reviews, CRM accountability, opportunity management, and a consistent sales operating cadence.
• Ability to translate company strategy into commercial priorities and execution, including leading cross-functional initiatives across Sales, Marketing, Client Services, and other teams.
• Experience directing an outsourced marketing partner or external marketing resources, with the ability to connect marketing investment and activity to qualified pipeline and sales results.
• Experience working within EOS or a similar business operating system preferred.
• Strong communication, leadership, collaboration, and relationship-management skills, with the ability to challenge constructively and create accountability across teams.
• Demonstrated alignment with Proda Technology's core values and people-first culture.
• Humble, hungry, and smart.
• High accountability without ego.
• Comfortable operating in EOS.
• Able to challenge with respect.
• Collaborative, emotionally intelligent, and people-first.
• A self-starter able to anticipate needs and move fast without creating chaos.

Success Expectations

• In the first 90 to 180 days, fully take over the operational cadence of Sales and Marketing from the CEO and improve KPI visibility so leadership can manage by data rather than by getting into the weeds.
• By six months, create more sales rigor, stronger support for sellers, greater accountability from outsourced marketing, faster movement overall, healthier MQL-to-SQL progression, and smoother advancement through the sales cycle.
• Free the CEO from day-to-day sales process management and sales team accountability so she can focus on bigger-picture vision, business development, and relationship building while this leader helps harvest the demand generated.

Commission & Performance Incentives

• In addition to the advertised base salary, this position offers commissions and performance incentives tied to team new-client sales, personally closed new-client business, and measurable marketing and commercial execution outcomes.
• The compensation structure recognizes both leadership effectiveness and individual sales contributions, with uncapped personal new-business commissions providing additional earning potential.
• Eligibility, sales-credit rules, performance targets, and payout timing will be reviewed during the hiring process and defined in the written compensation plan.

Working Conditions

This position is primarily onsite at Proda Technology's Atlanta-area headquarters, a collaborative and pet-friendly office where small dogs are frequent companions. The work environment is fast-paced, supportive, and focused on delivering exceptional service with heart and precision.

Approximately 25% business travel is expected, including local travel throughout Metro Atlanta for prospective client meetings, networking events, partner meetings, and occasional client visits. Occasional domestic overnight travel may be required for conferences, training, and strategic business opportunities. Travel frequency will vary based on business needs, and some meetings or events may occur outside normal business hours.

Candidates must have reliable transportation for local business travel. Approved business mileage and travel expenses are reimbursed in accordance with company policy. Most work will be performed at a desk using a computer, mouse, and keyboard for extended periods.

This job description outlines the primary functions of the role but is not all-inclusive. Team members may be asked to support other responsibilities to meet the needs of the business and our clients.