Director - Direct Sales

Appvion; Ohio; On-site; USD 180,000 - 260,000; Full time

Job summary

Nekoosa, a premier printer media manufacturer, seeks a senior sales leader to drive North American revenue growth. You will manage a 6-person outside and 2-person inside sales team, coach on territory planning, and partner with Marketing and Product Management to win key accounts.

The role emphasizes profitability, service excellence, and strong distributor relationships. You will lead strategy to expand share-of-wallet with distributors and converters, while maintaining accountability for

Qualifications

• 15+ years of B2B sales experience.
• 5+ years leading a sales team.
• Proven record of organic revenue and unit growth.
• Experience managing distributor/channel relationships and large strategic accounts.
• Data-literate with pipeline management and forecasting.

Responsibilities

• Own the North American sales number with annual net-sales and unit targets and accurate forecasts.
• Lead and develop a 6-person outside and 2-person inside sales team; set territory plans and quotas.
• Grow and protect the base by expanding distributor/converter share-of-wallet and win-back efforts.
• Win new business with high-fit accounts in collaboration with Marketing and Product Management.
• Improve quote turnaround, responsiveness, and service levels to differentiate from competitors.
• Drive profitable mix by partnering with Pricing and Product Management.

Skills

Leadership

Sales management

Forecasting

Sales analytics

Channel management

Strategic accounts

Job description

About Nekoosa

Nekoosa is a premier manufacturer of specialty print media with a 60-year legacy, specializing in pressure-sensitive films, graphic media, application tapes, and carbonless papers. A division of M2S Group, Nekoosa is Respectful, Accountable, and Different.

Nekoosa is a premier manufacturer of specialty print media with a 60-year legacy, specializing in pressure-sensitive films, graphic media, application tapes, and carbonless papers. A division of M2S Group, Nekoosa is Respectful, Accountable, and Different.

The Opportunity

Lead Nekoosa's North American sales organization to deliver profitable, organic growth in revenue and units — by making Nekoosa the easiest specialty-substrate partner to do business with, deepening our most valuable distributor and converter relationships, and winning the right new accounts. You will manage and coach a 6-person outside sales team and a 2-person inside sales team, turning growth strategy into front-line execution.

What You'll Do

• Own the North American sales number — deliver annual net-sales and unit-volume targets, plus an accurate monthly/quarterly forecast.


• Lead and develop the team — coach 6 outside and 2 inside reps; set territory plans, quotas, and a disciplined cadence of pipeline reviews and account planning.


• Grow and protect the base — expand share-of-wallet with key distributors and converters, and lead win-back efforts on declining and at-risk accounts.


• Win the right new business — target high-fit new accounts and under-penetrated segments in partnership with Marketing and Product Management.


• Make Nekoosa easy to buy from — drive quote turnaround, responsiveness, and service levels that differentiate us from competitors.


• Drive profitable mix — partner with Pricing and Product Management to shift toward higher-value categories and protect realized price.


• Partner cross-functionally — work across Marketing, Product Management, Pricing, and Customer Service, and feed voice-of-customer and competitive intelligence back into the business.

What You Bring

• 15+ years of B2B sales experience, with 5+ years leading a sales team — ideally in specialty paper, films, packaging substrates, print media, or a distribution-driven industry.


• A proven record of delivering organic revenue and volume growth and managing to a number.


• Strong people leadership — hiring, coaching, and developing both field and inside sales reps.


• Experience managing distributor/channel relationships and large strategic accounts.


• Data-literate: comfortable with pipeline management, forecasting, and sales analytics.


• A collaborative, customer-obsessed operator who is accountable, disciplined, and results-oriented.

How Success Is Measured

Net sales and unit-volume growth vs. plan; new-account acquisition; customer retention and win-backs; product-mix and realized-price improvement; forecast accuracy; and team quota attainment and retention.