Director of Sales

Sunrise Senior Living Mgmt Inc; Sugarland Run (VA); On-site; USD 42,000 - 63,000; Full time

Benefits offered by this job

Medical plans

Dental plans

Vision plans

Retirement plan

Employee discounts

PTO & holidays

MyFlexPay

Job summary

Sunrise Senior Living is seeking a dynamic Senior Living Sales Director to drive occupancy and revenue growth across our communities. You will lead sales strategy, build referral networks, and advance prospects using CRM tools, while coordinating with the Executive Director to meet growth targets.

The role requires proven sales and marketing success, strong negotiation skills, and the ability to work evenings and weekends.

Qualifications

• Proven sales and marketing success.
• Strong negotiation and relationship-building skills.
• CRM and Microsoft Office proficiency.
• Independent, goal-driven mindset.
• Flexibility for evenings and weekends.

Responsibilities

• Lead sales strategy and marketing plans.
• Build and manage referral networks to generate leads.
• Advance prospects from inquiry to commitment using CRM.
• Conduct weekly strategy meetings with the Executive Director.
• Submit regular sales performance reports.
• Meet or exceed occupancy and revenue targets.
• Leverage pricing and inventory strategies to maximize top-line performance.
• Conduct competitive analysis and adjust strategy accordingly.
• Deliver professional presentations to referral partners.
• Secure and maintain credentialing with healthcare facilities.
• Strengthen community partnerships to grow census.
• Coordinate resident move-in assessments and paperwork.
• Ensure regulatory compliance and smooth transitions.
• Manage sales budget and expenses.
• Train and coach community teams on sales accountability.

Skills

Sales experience

Marketing experience

Negotiation skills

Relationship building

CRM proficiency

Independent mindset

Evenings/weekends flexible

Tools

CRM software

Microsoft Office

Job description

Why Join Sunrise Senior Living

At Sunrise Senior Living, we believe meaningful work starts with purpose. Our team members are passionate about making a positive difference in the lives of residents every day.

What You'll Do:

• Lead Sales Strategy
  • Analyze local market trends and create dynamic Sales & Marketing Plans
  • Build and manage referral networks to generate consistent leads
  • Advance prospects from inquiry through commitment using CRM tools
  • Conduct weekly strategy meetings with the Executive Director
  • Submit regular sales performance reports
• Drive Revenue & Growth
  • Meet or exceed occupancy and revenue targets
  • Leverage pricing, services, and inventory strategies to maximize top-line performance
  • Conduct competitive analysis and adjust strategy accordingly
• External Business Development
  • Deliver professional presentations to referral partners
  • Secure and maintain required credentialing with healthcare facilities
  • Strengthen community partnerships to grow census
• Oversee Move-In Experience
  • Coordinate resident assessments and paperwork completion
  • Ensure regulatory compliance and smooth transitions
• Financial & Team Leadership
  • Manage sales budget and expense controls
  • Train and coach community teams on sales accountability

What We're Looking For:

• Proven sales and marketing success
• Strong negotiation and relationship-building skills
• CRM and Microsoft Office proficiency
• Independent, goal-driven mindset
• Flexibility for evenings and weekends

Senior Living SalesDirector - Help Families Find the Right Community for Their Loved Ones

Senior Living Sales Counselor | Senior Living Advisor | Community Sales

Pay Range: 30.30 - 45.51

Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals - at work and in your life.

We also offer benefits and other compensation that include:

• Medical, Dental, Vision, Life, and Disability Plans
• Retirement Savings Plans
• Employee Assistant Program / Discount Program
• Paid time off (PTO), sick time, and holiday pay
• myFlexPay offered to get paid within hours of a shift
• Tuition Reimbursement

In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee's position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan.

Some benefits have eligibility requirements

Apply today to learn why Sunrise Senior Living is a certified Great Place to Work®

Equal Opportunity Employer

Sunrise Senior Living is an equal opportunity employer and is committed to diversity and inclusion in the workplace.