Director of Sales

Sunrise Senior Living; Newton (MA); Hybrid; USD 44,000 - 59,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Retirement Savings Plan

Paid time off

Job summary

Sunrise Senior Living in Newton, MA seeks a Director of Sales to lead the community's marketing and sales strategy, drive occupancy and revenue, and shape long-term growth.

You will analyze local market trends, build referral networks, advance prospects through the CRM, and coordinate move-in experiences with regulatory compliance. The role requires proven sales success, strong negotiation skills, CRM proficiency, and flexibility for evenings and weekends.

Qualifications

• Proven sales and marketing success required.
• Experience with CRM and Microsoft Office.
• Strong negotiation and relationship-building abilities.
• Independent, goal-driven mindset with flexible evenings/weekends.
• Experience in senior living or healthcare sales is a plus.

Responsibilities

• Lead Sales Strategy and marketing plans based on local market trends.
• Manage referral networks to generate leads.
• Guide prospects from inquiry to commitment using CRM tools.
• Report sales performance and drive occupancy and revenue.
• Oversee Move-In Experience and regulatory compliance.

Skills

Sales & Marketing

Negotiation

CRM software

Microsoft Office

Flexible schedule

Tools

CRM software

Job description

# **Why Join Sunrise Senior Living****At Sunrise Senior Living, we believe meaningful work starts with purpose. Our team members are passionate about making a positive difference in the lives of residents every day.**As Director of Sales (DOS), you lead the marketing and sales strategy for your community—driving occupancy, revenue, and long-term growth.What You’ll Do:Lead Sales Strategy• Analyze local market trends and create dynamic Sales & Marketing Plans• Build and manage referral networks to generate consistent leads• Advance prospects from inquiry through commitment using CRM tools• Conduct weekly strategy meetings with the Executive Director• Submit regular sales performance reportsDrive Revenue & Growth• Meet or exceed occupancy and revenue targets• Leverage pricing, services, and inventory strategies to maximize top-line performance• Conduct competitive analysis and adjust strategy accordinglyExternal Business Development• Deliver professional presentations to referral partners• Secure and maintain required credentialing with healthcare facilities• Strengthen community partnerships to grow censusOversee Move-In Experience• Coordinate resident assessments and paperwork completion• Ensure regulatory compliance and smooth transitionsFinancial & Team Leadership• Manage sales budget and expense controls• Train and coach community teams on sales accountabilityWhat We’re Looking For:• Proven sales and marketing success• Strong negotiation and relationship-building skills• CRM and Microsoft Office proficiency• Independent, goal-driven mindset• Flexibility for evenings and weekendsSenior Living SalesDirector – Help Families Find the Right Community for Their Loved OnesSenior Living Sales Counselor | Senior Living Advisor | Community Sales # **Pay Range:**31.90 - 42.60*Ready to take the next step and make a bigger impact than you ever imagined?* As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals – at work and in your life.We also offer benefits and other compensation that include:* Medical, Dental, Vision, Life, and Disability Plans* Retirement Savings Plans* Employee Assistant Program / Discount Program* Paid time off (PTO), sick time, and holiday pay* myFlexPay offered to get paid within hours of a shift* Tuition Reimbursement* In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee’s position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.* Some benefits have eligibility requirements# ***Apply today to learn why Sunrise Senior Living is a certified Great Place to Work***