Director of Sales

Experience Senior Living LLC.; Naples (CA); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with employer match

Paid holidays

Paid time off

Job summary

The Experience Senior Living Team is seeking a Director of Sales to lead community marketing and sales initiatives. This role focuses on relationship-driven selling, strategic planning, and closing high-quality referrals to boost census and revenue.

The position requires strong communication, independence, and a collaborative approach to manage weekly schedules, field visits, and partnerships with referral sources. A Bachelor’s degree and senior living sales experience are preferred.

Qualifications

• Bachelor's degree or equivalent experience preferred.
• Experience in sales or leasing in health care or senior living preferred.
• Excellent verbal and written communication skills.
• Ability to build trust with clients and influencers and to close.
• Must be able to work nights, weekends and holidays.

Responsibilities

• Meet or exceed monthly sales standards for company/community.
• Lead face-to-face sales activities including home visits, tours, and follow-up.
• Respond to inquiries via phone, email, and in-person with timely follow-up.
• Maintain and update the community database with inquiries, referrals, and follow-ups.
• Develop relationships with referral sources and perform field visits.
• Coordinate annual sales and marketing plan and monitor ROI for strategies.
• Track move-ins/move-outs and referral activity to guide follow-up actions.
• Assist with move-in paperwork and ensure compliance with policies.

Skills

Relationship selling

Closing skills

Motivational interviewing

Communication skills

Empathy

Team player

Customer service

Education

Bachelor's degree

Tools

Microsoft Outlook

Microsoft Word

Microsoft Excel

PowerPoint

Job description

The Experience Senior Living Team is comprised of dynamic professionals that are fueled by their passion to empower people as they grow older to live life to the fullest. They are creators, architects, nurses, researchers, programmers, marketers, facilitators, developers, investors, and caregivers, all focused on making a positive impact on the lives of residents, their families and team members.

We are looking for a Director of Sales to join our amazing team!

Responsibilities:

• Meet or exceed monthly company/community sales standards.
• Primary focus on “sales zone” activities including face to face-including client home visits, voice to voice, creative follow up and purposeful planning for effective execution.
• Respond to telephone, email-online, & in-person inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.
• Accurately maintain the community’s database by collecting and entering information about new inquiries and referral sources and recording consistent and appropriate follow up communication with inquiries, prospective residents & influencers, and referral source contacts.
• Develop and maintain relationships with potential referral sources and conduct on-going field visits.
• Qualify all current and potential referral sources, effectively matching our services to their needs, thus maximizing referral potential.
• Research and maintain current information on local competition and new services and competitors entering the marketplace.
• Create and oversee the annual community sales and marketing plan. Analyze data related to the return on investment and suggest changes in strategies or services to respond to changing market conditions. Oversee advertising and collateral.
• Accurately track move-ins, move-outs, transfers, and quantity vs. quality of referral activity, determining appropriate follow-up actions.
• As necessary, assist the team in completing the necessary move-in paperwork ensuring a smooth transition for the resident and acting in compliance with company policies and appropriate State Licensing regulations.
• Provide regional management with necessary paperwork and reports to actively monitor sales efforts.
• Attend and participate in core sales training events and maximize techniques to grow census/revenue.
• Provide opportunities for greater community members and prospects to visit and tour the community by promoting appropriate unique events.
• Monitor and manage the budget of the department.

• May perform other duties as assigned.

Requirements

• Experience in senior living, including assisted living and memory care environments preferred
• Bachelor's degree or equivalent experience and education preferred
• Background in sales or leasing in the health care or senior living industry helpful
• Creative and "out of the box" thinker desired
• Expertise in “relationship selling” and a demonstrated ability to close
• Experience with motivational interviewing techniques preferred
• Must demonstrate competence in the following areas:
• Ability to connect and build trust with clients and their circle of influence
• Ability to understand and manage emotions arising from client situations
• Ability to guide clients toward solutions
• Experience in a customer service-oriented setting necessary
• Demonstrated ability to work in a team environment
• Ability to show sincerity and empathy
• Effective verbal and written communication skills are required, including the ability to communicate openly, honestly, and responsibly with others
• Ability to read, speak, and understand the English language
• Ability to work nights, weekends and holidays required
• Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
• Must possess a current driver's license
• Connect and help residents transition from home to community through thoughtful engagement at every level of interaction
• Ability to work varied schedules to include weekends, evenings, and holidays.

Benefits

• We offer a full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years.

Background Screening Requirement

Employment is contingent upon successful completion of background screening in accordance with Florida law and company policy. Certain positions may require fingerprinting and Level 1 or Level 2 background screening. Applicants can review Florida care provider background screening requirements here: https://info.flclearinghouse.com