Director of Sales

North Carolina Association of Broadcasters; Myrtle Beach (SC); On-site; USD 120,000 - 170,000; Full time

Job summary

Nexstar Media Group, Inc. seeks an experienced Director of Sales for WBTW News 13 and related digital assets in Myrtle Beach, SC.

You will lead the sales team, drive revenue growth across broadcast and digital platforms, and partner with the General Manager to set strategy and budgets. The ideal candidate has at least five years of media sales leadership experience, a bachelor’s degree in marketing/advertising/mass communications, and strong English communication skills.

Qualifications

• RequiresBachelor's degree in Marketing, Advertising, or Mass Communications or related field.
• Minimum five years’ experience in media sales.
• Fluency in English; excellent written and verbal communication.

Responsibilities

• Lead the sales team and set revenue targets across broadcast, digital, and national channels.
• Hire, evaluate, promote and develop sales staff; manage budgets and expenditures.

Skills

Leadership

Sales strategy

Budgeting

Staff management

Communication

Education

Bachelor's degree in Marketing/Advertising/Mass Communications

Tools

CRM software

Job description

Nexstar Media Group, Inc., America’s largest local television and media company, is seeking an experienced, confident and results-oriented leader to serve as Director of Sales for WBTW News 13 and all-digital, mobile and social assets associated with wbtw.com, in Myrtle Beach, SC (DMA #98).

We are looking for a candidate with a proven history of growing revenue for both broadcast and digital products on multiple platforms, while overseeing all aspects of the sales department including staff management, maximizing inventory management, revenue goal setting and achievement, and budgeting. In partnership with the General Manager, the Director of Sales will set the tone for all aspects of local, national, and digital sales initiatives while inspiring our management team to achieve their personal and professional objectives. This opportunity requires an entrepreneurial mindset, competitive spirit, and passion for creating solutions for customers using the power of our Nexstar Media Group and Nexstar Digital assets.

WBTW News 13 is a trusted and established media leader with a strong legacy of serving audiences and delivering impactful advertising solutions throughout the market. We are seeking a strategic, hands‑on leader who recognizes the station's tremendous potential and is excited by the opportunity to build upon that foundation. The Director of Sales will be responsible for developing talent, strengthening team performance, and fostering a culture of accountability, collaboration, and achievement while driving revenue growth across broadcast and digital platforms.

This role requires a decisive leader with strong business acumen, exceptional people leadership skills, and a clear vision for success. The ideal candidate will be energized by the opportunity to inspire a team, execute growth strategies, and position WBTW News 13 as the premier media partner for local businesses and a leading force in the marketplace.

Essential Duties and Responsibilities:

• Provides leadership for the sales team
• Makes decisions regarding hiring, evaluation, promotion and termination of employees
• Develops and executes sales strategies which result in exceeding revenue targets in local, national, digital and new product revenue
• Drives new business development
• Manages inventory and revenue forecasting
• Manages recruitment and development of talented sales professionals
• Prepares budgets and approves budget expenditures
• Resolves customer complaints regarding sales and service
• Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs
• Determines inventory, pricing and discount rates
• Creates and reviews operational records and reports to project sales and determine profitability
• Directs the Accounts Receivable efforts of the Sales Department
• Performs other duties as assigned

Specialized Knowledge/Skills/Abilities:

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Fluency in English
• Excellent communication skills, both oral and written
• Minimum five years’ experience in media sales
• Valid driver’s license with an acceptable driving record
• Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them
• Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment

Physical Demands & Work Environment:

Must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face‑to‑face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co‑workers, and work indoors in environmentally controlled conditions. Repetitive movements are required.

#LI - Onsite

Nexstar Media Inc. is America’s largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at www.Nexstar.tv .

Equal Opportunity Employer Minorities/Women/Veterans/Disabled