Myrtle Beach, SC – Local Sales Manager

WFXB FOX 43; Myrtle Beach (SC); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Dynamic work environment

Job summary

A local television station in Myrtle Beach is seeking an experienced Television Local Sales Manager to lead its sales team. The successful candidate will develop and implement sales strategies to drive revenue across both traditional television and digital platforms. A proven record of exceeding sales targets and strong knowledge of the advertising industry is essential. The role also requires excellent communication and analytical skills, alongside the ability to inspire and manage a dynamic sales team. Competitive salary and a stimulating work environment are offered.

Qualifications

• Proven track record of achieving sales targets and managing a sales team.
• Experience in leading a broadcast and digital sales team.
• Knowledge of political advertising guidelines.

Responsibilities

• Develop and implement sales strategies for television and digital advertising sales.
• Lead and manage sales professionals to meet targets.
• Build relationships with clients and industry partners.

Skills

Sales strategy development

Team leadership

Client relationship management

Analytical skills

Negotiation skills

Communication skills

Knowledge of advertising industry

Fast-paced adaptability

Education

Bachelor’s degree in business or marketing

Tools

Microsoft Office Suite

Job description

We are seeking a highly motivated and experienced Television Local Sales Manager to lead our sales team in driving revenue growth and maximizing profits through both traditional television advertising sales and digital platforms. The ideal candidate will have a proven track record of achieving sales targets, managing a team, and developing strategies to grow existing and new business.

Key Responsibilities

• Develop and implement sales strategies to achieve revenue targets for both traditional television and digital advertising sales.
• Lead, motivate and manage a team of sales professionals to ensure they meet individual and team targets.
• Build and maintain strong relationships with clients, agencies, and industry partners to drive new business opportunities.
• Previous experience in other SC markets preferred.
• Work closely with the news, programming, and marketing departments to develop compelling content and advertising solutions for clients.
• Monitor and analyze sales and inventory management trends, and provide regular reports to senior management.
• Stay up-to-date with industry trends and developments to develop new revenue-generating opportunities.
• Knowledge of, and experience with political advertising guidelines.
• Ensure sales team meets or exceeds all sales and revenue targets.
• Develop and maintain strong relationships with key advertisers and agencies.

Qualifications

• Bachelor’s degree in business, marketing, or a related field preferred.
• Experience in leading a broadcast and digital sales team.
• Proven track record of exceeding sales targets and managing a sales team.
• Strong knowledge of the television and digital advertising industry, including market trends and advertising technologies.
• Experience, and/or knowledge of the Myrtle Beach-Florence market.
• Excellent communication and interpersonal skills.
• Strong negotiation and closing skills.
• Ability to work in a fast-paced environment and meet tight deadlines.
• Strong analytical skills and ability to draw insights from data.
• Ability to work independently and as part of a team.
• Proficient in Microsoft Office Suite and other relevant software.

If you are a highly motivated, results-oriented, and experienced Television Sales Manager, we encourage you to apply for this exciting opportunity. We offer a competitive salary and the opportunity to work with a dynamic and innovative team.

Bahakel Communications is an EOE Employer