Director of Sales

Upward Broadband; Lancaster (Lancaster County); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Quarterly profit-sharing bonus

401(k) with company match

PTO and paid holidays

Disability insurance

Life and AD&D insurance

Safe and desirable working environment

Job summary

Upward Broadband in Lancaster, PA, seeks a proactive Director of Sales to build a coordinated outside sales strategy, coach the inside team, and drive utilization of our network towers. You will partner with marketing to align go-to-market efforts and lead GTM initiatives for new market segments and product launches.

The role requires strategic startup thinking, proven sales leadership in tech/ISP sectors, and a passion for growth.

Qualifications

• Bachelor’s degree in Business or related field; MBA or advanced certifications are a plus.
• 3+ years of proven sales leadership experience in B2C/B2B tech/telecom/ISP.
• Strong sales mindset with growth focus and competitive drive.
• Strategic thinker who leverages assets to unlock new market opportunities.
• Excellent coaching and talent development abilities.

Responsibilities

• Identify sales bottlenecks and implement coordinated outside sales strategies.
• Direct inside and outside sales teams to maximize impact and align with goals.
• Partner with marketing to ensure cohesive GTM messaging and growth.
• Develop and execute GTM strategies for new markets and product launches.

Skills

Sales leadership

Strategic thinking

Go-to-market

Coaching

Data-driven

Education

Bachelor’s degree in Business

MBA or related certification

Tools

CRM software

Analytics tools

Job description

About Upward Broadband:

Upward Broadband is a growing, faith-based internet service provider committed to delivering reliable connectivity to our communities. As a small business startup with big ambitions, we operate on a foundation of strong core values and a mission to serve others. We are an equal-opportunity employer, and we believe in empowering our team and allowing them to take pride in and have a passion for helping us accomplish our vision. If you are a visionary leader who thrives in a collaborative, faith-forward environment, we want you on our team.

Position Overview:

We are seeking a proactive and strategic Director of Sales to build a coordinated strategy for our outside sales, coach our inside team, and drive the utilization of our network towers. This role requires an innovative mentality characterized by focused intention, outside-the-box curiosity, and a tenacious passion for sales.

Key Responsibilities

• Identify sales bottlenecks, build actionable solutions, and execute a coordinated outside sales strategy.
• Direct and oversee inside and outside sales personnel to maximize their impact and ensure alignment with company goals.
• Partner closely with our marketing team to align overarching sales strategies with marketing initiatives, ensuring cohesive messaging and a unified approach to driving proactive growth.
• Demonstrated experience in developing and executing go-to-market (GTM) strategies for new market segments and product launches.

Leadership:

• Educate, coach, and train the sales staff on effective market positioning and overcoming competitive objections.
• Foster a high-trust, collaborative environment where team members feel empowered and equipped to succeed.
• Partner in, participate, and advise, the Leadership Team at Upward Broadband.

Growth & Retention:

• Act as the strategic engine for revenue, proactively seeking out new customer acquisition channels while actively managing and reducing churn.
• Maintain a laser focus on sales and data-driven results, striving to ensure our network towers reach maximum utilization.
• Bring an outside-the-box, curious mindset to uncover new market opportunities and unconventional sales strategies.

What We’re Looking For

• Education: Bachelor’s degree in Business or a related field. MBA or advanced certifications are a plus.
• Experience: 3+ years of proven sales leadership experience, preferably in B2C/B2B technology, telecommunications, or ISP industries.
• A Tenacious Sales Professional: You have a passion for sales, a track record of driving growth, and the grit to push through challenges.
• A Strategic “Start-Up” Thinker: You don't settle for the status quo. You bring focused intention and curiosity to your work, always looking for innovative ways to leverage existing assets.
• An Empowering Coach: You know how to assess talent, identify gaps, and train a team to confidently overcome objections and beat the competition.
• A Data-Driven Problem Solver: You take ownership. When a strategy isn't working, you use CRM data and analytics to pivot, adapt, and implement fresh solutions.
• A Culture Fit: You align with our core values and small-business environment, bringing integrity, servant leadership, and a positive, adaptable attitude to the workplace.
• Comfortable with Future Workplace Transitions: You are able to work from our Lancaster office and are willing to transition to our new office location in Mount Joy when it opens in late 2027.

What we offer our Director of Sales

• Ongoing training and professional development within a company that's committed to growth
• Competitive salary, commensurate with experience
• Quarterly profit-sharing bonus (profits permitting)
• Safe and desirable working environment
• PTO that rolls over & Paid Holidays
• 401(k) with company match
• Short- & Long-Term Disability
• Basic and Voluntary Life and AD&D Insurance

Why Join Us?

At Upward Broadband, you aren't just a cog in a corporate machine. You are a crucial architect of our future. We offer a supportive, values-driven culture where your strategic vision will have an immediate, tangible impact on our company and the communities we serve.