Director of Sales

Cogent Analytics - LLC; Hartford (CT); On-site; USD 175,000 - 200,000; Full time

Job summary

A leading North American supplier seeks a Director of Sales to oversee sales strategy and drive growth within equipment distribution. The ideal candidate will have significant leadership experience and a strong understanding of market dynamics, capable of managing teams and building customer relationships to achieve targets.

Benefits

Potential annual bonus based on sales goals and profitability

Qualifications

• 8–12 years of sales experience with 5 years in a leadership role.
• Proven record of achieving aggressive growth targets in equipment distribution.
• Ability to travel as needed (30–50%).

Responsibilities

• Lead and manage regional and national sales teams.
• Develop and implement a comprehensive sales strategy.
• Negotiate high-value deals and contracts.

Skills

Leadership

Communication

Negotiation

Client Relationship Management

Education

Bachelor’s degree in Business, Sales, or Marketing

MBA (preferred)

Tools

CRM systems (e.g., Salesforce)

Microsoft Office Suite

Job description

1 week ago Be among the first 25 applicants

This range is provided by Cogent Analytics. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$175,000.00/yr - $200,000.00/yr

Our client is the leading North American supplier for premier European equipment used for acrylic/LED backlighting, commercial printing, converting, folding carton, labels, RFID and security tags, transdermal drug delivery and more. Their factory-trained technicians provide preventive maintenance for their equipment, and our expert staff performs quality inspections, diagnosis, repairs and aftercare. Due to growth they are looking to bring on a sales leader to join the teams

The Director of Sales is responsible for leading and executing the overall sales strategy for our equipment distribution business. This role oversees regional and national sales teams, builds and manages strategic customer relationships, develops new business opportunities, and ensures sales targets are met or exceeded. The ideal candidate has deep industry experience in equipment distribution (construction, industrial, agricultural, etc.), strong leadership skills, and a proven record of scaling sales performance.

Key Responsibilities:

• Develop and implement a comprehensive sales strategy aligned with company goals and market dynamics
• Lead, mentor, and manage the sales team (regional managers, account executives, inside sales, etc.)
• Set clear objectives and KPIs for the sales organization and monitor performance against targets
• Identify new market opportunities and customer segments for growth
• Build and maintain strong relationships with key customers, partners, and OEMs
• Collaborate with marketing, operations, and service teams to align sales efforts with overall business operations
• Prepare and present sales forecasts, budgets, and performance reports to senior leadership
• Negotiate high-value deals and contracts in coordination with legal and finance departments
• Stay current on industry trends, competitor activity, and customer needs to inform strategy
• Participate in trade shows, conferences, and industry events
  
  
  
  

Qualifications:

• Bachelor’s degree in Business, Sales, Marketing, or related field (MBA preferred)
• 8–12 years of experience in sales, with at least 5 years in a leadership role within the equipment distribution industry
• Demonstrated success in managing high-performing sales teams and achieving aggressive growth targets
• Strong understanding of the equipment distribution channel, including inventory, logistics, and customer service
• An effective presenter able to address both current account and prospect needs, and offer solutions to enhance their business
• Excellent communication, negotiation, and interpersonal skills, with a record of successfully building and sustaining client relationships
• Proficient in CRM systems (e.g., Salesforce) and Microsoft Office Suite
• Ability to travel as needed (30–50%)
• Experience in planning and budgeting, and able to prepare detailed forecasts and strategic plans
  
  
  
  

Preferred Experience:

• Knowledge of specific equipment types (e.g., laser systems, packaging, security printing, and more)
• Experience working with manufacturers/OEMs and managing dealer or distributor networks
• Familiarity with leasing, financing, and after-market service models
  
  
  
  

Potential annual bonus on total sales goals and company profitability. This role is for succession planning of leadership and potential ownership.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Retail Apparel and Fashion, Financial Services, and Business Consulting and Services

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