Director of Sales

Nexstar Media Group; Green Bay (WI); On-site; USD 100,000 - 150,000; Full time

Job summary

Nexstar Media Inc. in Green Bay seeks a decisive leader to guide the regional sales team, overseeing digital and broadcast revenue, strategic client development, and staff performance.

The Director of Sales will set budgets, manage inventory and forecasting, and collaborate with other departments to grow national and local advertising across OTT, video, social, and data products. This role reports to the VP/General Manager and requires a strong track record in media sales.

Qualifications

• Bachelor's degree in Marketing, Advertising or Mass Communications, or equivalent experience.
• Fluency in English.
• Excellent oral and written communication skills.
• Minimum five years' experience in media sales.
• Valid driver's license with acceptable driving record.
• Experience leading, directing and motivating subordinates and setting performance standards.
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
• Ability to coach and mentor others to improve skills.
• Proficiency with broadcasting-related software, traffic systems, apps and CRMs.

Responsibilities

• Provides leadership for the digital/broadcast sales teams.
• Makes decisions regarding hiring, evaluation, promotion and termination of employees.
• Develops and executes sales strategies to exceed revenue targets across platforms.
• Drives new business development with high-profile clients.
• Create customized media plans across OTT, video, social, data and more.
• Work cooperatively with other department heads to advance staff, product and revenue.
• Fluency in ad technology and video advertising with strong presentation skills.
• Stay current in the rapidly developing media and advertising environment.
• Network and develop relationships with key community and advertising partners.
• Manages inventory and revenue forecasting.
• Manages recruitment and development of sales professionals.
• Prepares budgets and approves expenditures.

Skills

Leadership

Communication

Media sales

Team coaching

Strategic planning

Education

Bachelor's degree in Marketing/Advertising/Mass Communications or equivalent

Tools

CRM software

Traffic systems

Broadcasting Apps

Job description

WFRV, Local 5 is looking for a decisive, creative, curious and inspirational leader for our sales team in Northeast Wisconsin. We have a great team of sellers with a strong mix of experience and skills.

Our main studios are in beautiful Green Bay, which was U.S. News and World Report's 2023-24 "Best Place to Live". Our city by the bay is affordable, has great quality of life, access to excellent schools, quality health care, low crime rates, short commutes and defines "Mid-West Nice".

It is also home to the world-famous Green Bay Packers and a short drive from Door County, one of the most beautiful and scenic areas in the country. There is hiking, boating, fishing, hunting, great restaurants, shopping and the area offers urban, suburban and country living environments.

The Director of Sales oversees all aspects of the Sales Department, including staff management, advertising inventory throughout all channels, revenue goal setting and achievement, and budgeting. The Director of Sales also has direct responsibility for national sales efforts and direct political negotiation and management. The DOS will report directly to the VP/General Manager.

Essential Duties & Responsibilities:

• Provides leadership for the digital/broadcast sales teams
• Makes decisions regarding hiring, evaluation, promotion and termination of employees
• Develops and executes sales strategies which result in exceeding revenue targets across all platforms in digital, local, national, political and new product revenue
• Drives new business development
• Create unique and customized media plans for high profile clients leveraging Nexstar Digital's full suite of products including OTT, video, social, data, addressable and more.
• Work cooperatively with other department heads to advance our staff, product and revenue.
• Fluency in ad technology and video advertising with strong presentation skills
• Stay current in the rapidly developing technology and environment of media and advertising, specifically digital!
• Network and develop relationships with key community and advertising partners.
• Manages inventory and revenue forecasting
• Manages recruitment and development of talented sales professionals
• Prepares budgets and approves budget expenditures

Requirements & Skills:

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Fluency in English
• Excellent communication skills, both oral and written
• Minimum five years' experience in media sales
• Valid driver's license with an acceptable driving record
• Experience leading, directing and motivating subordinates, including setting performance standards and monitoring performance
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them
• Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
• Proficiency with the computers, software, traffic systems, Apps, CRM's, etc., associated with broadcasting.

Physical Demands & Work Environment:

The Director of Sales must be able to sit, conduct telephone conversations, use e-mail, write letters and memos, travel, drive distances, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.

WFRV-TV and Nexstar Media Inc. are an equal opportunity employer.