Director of Sales

Nexstar Media Group Inc.; Green Bay (WI); On-site; USD 120,000 - 180,000; Full time

Job summary

Nexstar Media Group Inc. in Green Bay seeks a decisive, creative Director of Sales to lead our Northeast Wisconsin sales team across digital, local and national platforms.

You will oversee staff performance, revenue forecasting, budgeting, and national sales initiatives, reporting to the VP/General Manager. The ideal candidate has 5+ years in media sales, strong leadership and English fluency, plus a proven ability to coach and grow top performers.

Qualifications

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or an equivalent combination of education and work-related experience.
• Fluency in English
• Excellent communication skills, both oral and written
• Minimum five years’ experience in media sales
• Valid driver’s license with an acceptable driving record
• Experience leading, directing and motivating subordinates, including setting performance standards and monitoring performance
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them
• Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
• Proficiency with the computers, software, traffic systems, Apps, CRM’s, etc., associated with broadcasting.

Responsibilities

• Provides leadership for the digital/broadcast sales teams
• Makes decisions regarding hiring, evaluation, promotion and termination of employees
• Develops and executes sales strategies which result in exceeding revenue targets across all platforms in digital, local, national, political and new product revenue
• Drives new business development
• Create unique and customized media plans for high profile clients leveraging Nexstar Digital’s full suite of products including OTT, video, social, data, addressable and more.
• Work cooperatively with other department heads to advance our staff, product and revenue
• Fluency in ad technology and video advertising with strong presentation skills
• Stay current in the rapidly developing technology and environment of media and advertising, specifically digital!
• Network and develop relationships with key community and advertising partners
• Manages inventory and revenue forecasting
• Manages recruitment and development of talented sales professionals
• Prepares budgets and approves budget expenditures
• Resolves customer complaints regarding sales and service including overseeing political cease and desist complaints
• Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs
• Determines inventory, pricing and rate structures
• Creates and reviews operational records and reports to project sales and determine profitability
• Directs the Accounts Receivable efforts of the Sales Department
• Performs other duties as assigned

Skills

Leadership & People Management

Sales Strategy & Revenue Growth

Digital & Broadcast Advertising

CRM & Analytics

Communication Skills

Team Coaching

Education

Bachelor’s degree in Marketing, Advertising or Mass Communications

Tools

CRM systems

Traffic systems

Broadcasting software

Job description

WFRV, Local 5 is looking for a decisive, creative, curious and inspirational leader for our sales team in Northeast Wisconsin. We have a great team of sellers with a strong mix of experience and skills. Our main studios are in beautiful Green Bay, which was U.S. News and World Report’s 2023-24 “Best Place to Live”. Our city by the bay is affordable, has great quality of life, access to excellent schools, quality health care, low crime rates, short commutes and defines “Mid-West Nice”. It is also home to the world-famous Green Bay Packers and a short drive from Door County, one of the most beautiful and scenic areas in the country. There is hiking, boating, fishing, hunting, great restaurants, shopping and the area offers urban, suburban and country living environments. The Director of Sales oversees all aspects of the Sales Department, including staff management, advertising inventory throughout all channels, revenue goal setting and achievement, and budgeting. The Director of Sales also has direct responsibility for national sales efforts and direct political negotiation and management. The DOS will report directly to the VP/General Manager.

Essential Duties & Responsibilities:

• Provides leadership for the digital/broadcast sales teams
• Makes decisions regarding hiring, evaluation, promotion and termination of employees
• Develops and executes sales strategies which result in exceeding revenue targets across all platforms in digital, local, national, political and new product revenue
• Drives new business development
• Create unique and customized media plans for high profile clients leveraging Nexstar Digital’s full suite of products including OTT, video, social, data, addressable and more.
• Work cooperatively with other department heads to advance our staff, product and revenue.
• Fluency in ad technology and video advertising with strong presentation skills
• Stay current in the rapidly developing technology and environment of media and advertising, specifically digital!
• Network and develop relationships with key community and advertising partners.
• Manages inventory and revenue forecasting
• Manages recruitment and development of talented sales professionals
• Prepares budgets and approves budget expenditures
• Resolves customer complaints regarding sales and service including overseeing political cease and desist complaints
• Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs
• Determines inventory, pricing and rate structures
• Creates and reviews operational records and reports to project sales and determine profitability
• Directs the Accounts Receivable efforts of the Sales Department
• Performs other duties as assigned

Requirements & Skills:

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Fluency in English
• Excellent communication skills, both oral and written
• Minimum five years’ experience in media sales
• Valid driver’s license with an acceptable driving record
• Experience leading, directing and motivating subordinates, including setting performance standards and monitoring performance
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them
• Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
• Proficiency with the computers, software, traffic systems, Apps, CRM’s, etc., associated with broadcasting.

Physical Demands & Work Environment:

The Director of Sales must be able to sit, conduct telephone conversations, use e-mail, write letters and memos, travel, drive distances, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.

WFRV-TV and Nexstar Media Inc. are an equal opportunity employer. Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement:

All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.