Director of Sales

Elegance Senior Living; Bala Cynwyd (PA); On-site; USD 60,000 - 90,000; Full time

Job summary

Elegance Senior Living seeks a results-driven sales professional to drive occupancy through lead generation, tours, and move-ins. You will manage CRM processes, build referrals, and represent the community at local events.

The role emphasizes relationship-building with prospective residents and referral sources, ensuring a personalised match to community benefits in a supportive retirement setting.

Qualifications

• Proven ability to close sales from leads and tours.
• Experience converting inquiries into move-ins.
• Familiarity with regulations affecting service delivery in healthcare.

Responsibilities

• Perform all sales closing activities: lead generation, appointment setting, community visits, deposit collection, move-ins, CRM utilization, overcoming objections, etc.
• Develop and execute sales and marketing plans to achieve occupancy goals.
• Analyze conversion data to prepare reports.
• Cultivate relationships with potential residents, advisers, and referral partners.
• Plan and participate in community and local events.
• Drive customer service and hospitality culture within the community.
• Completes other duties as assigned.

Skills

Proven closer

Lead generation

Appointment setting

CRM utilization

Relationship building

Education

Bachelor’s Degree in Marketing or Business

Tools

CRM software

Job description

Responsibilities

• Perform all sales closing activities: lead generation, appointment setting, community visits, deposit collection, move-ins, CRM utilization, overcoming objections, etc.
• Develop and execute sales and marketing plans to achieve occupancy goals.
• Analyze conversion ratio, sales, and business development data to prepare reports.
• Cultivate relationships with potential residents, advisers, and referral partners to create personalized experiences focused on matching needs to community benefits.
• Plan and participate in community and local events, professional groups, etc.
• Drive customer service and hospitality culture within the community.
• Completes other duties as assigned.

Our commitment to your professional and personal success

• We are a growing company with supportive leadership and career advancement.
• Competitive compensation and comprehensive benefit plans
• Paid time off and holidays.
• 401K/Roth Plan and company paid life insurance.
• Perks & Discounts, Tuition, Travel, and Employee Assistance Programs

Qualifications

• Proven closer in lead generation, appointment setting, converting tours to move-ins.
• Passion for supporting customers and referral sources in identifying their senior living solution.
• Minimum two years’ sales experience preferably in retirement or healthcare industry
• Bachelor’s Degree in Marketing, Business, or related field preferred.
• Knowledge of state and Medicare/Medicaid regulations impacting service delivery.
• Valid driver license and private vehicle for frequent business use required.
• Ability to pass background and drug screens.