Director of Racing Partnerships & Loyalty

The New York Racing Association; Elmont (NY); On-site; USD 115,000 - 170,000; Full time

Job summary

The New York Racing Association (NYRA) is seeking a Director of Racing Relations to lead engagement with racing participants and help transition NYRA into a data-driven relationship model. The role oversees loyalty design, hospitality experiences, and cross-functional leadership across Belmont Park and Saratoga.

Significant on-site responsibilities include weekends and marquee events. Ideal candidates have 8–10+ years in racing or gaming industry relations, strong leadership, and expertise in

Qualifications

• 8–10+ years of experience in Thoroughbred racing, racing operations, or gaming industry relations.
• Deep knowledge of the horse racing or gaming industry and participant/customer needs.
• Demonstrated experience designing or managing loyalty, rewards, or customer engagement programs.
• Strong analytical skills with a working understanding of customer reinvestment strategy and ROI modeling.
• Proven leadership experience managing cross‑functional initiatives and teams.

Responsibilities

• Lead relationships with owners, trainers, and jockeys to foster partnerships.
• Design and execute a comprehensive NYRA Racing Rewards program and tiered recognition structure.
• Develop premium hospitality offerings for racing participants at Belmont Park and Saratoga.
• Partner with BI teams to build data infrastructure supporting participant tracking and program performance.
• Collaborate with Racing Office, Operations, Marketing, Finance, and Security for seamless execution.

Skills

Thoroughbred racing knowledge

Leadership

Loyalty program design

Data analytics

Cross-functional experience

Education

Advanced degree in Business or Sports Management

Tools

CRM systems

Data analytics platforms

Job description

The New York Racing Association (NYRA) is seeking a Director of Racing Relations to lead engagement with racing participants and help transition NYRA into a data-driven relationship model. The role oversees loyalty design, hospitality experiences, and cross-functional leadership across Belmont Park and Saratoga.

Significant on-site responsibilities include weekends and marquee events. Ideal candidates have 8–10+ years in racing or gaming industry relations, strong leadership, and expertise in