Director of Public Policy & Revenue Strategy

Canvaslms; Northern (KY); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Ownership program

Flexible work culture

Generous time off

Wellness programs

Tuition reimbursement

Tech & tools provided

Recognition program

Inclusive culture

Job summary

Instructure is seeking a Director of Strategic Affairs for Business and Government to guide North American engagements with policymakers, translate policy insights into revenue opportunities, and drive go-to-market strategy across states and federal lines.

You will coordinate across Sales, Marketing, Customer Success, and Product teams, manage lobbying partners, and shape procurement strategies while supporting global public policy efforts. Travel as needed.

Qualifications

• 5+ years in government affairs, public policy, or public-sector sales with a track record of revenue or pipeline targets.
• Excellent written and verbal communication skills; able to brief a legislator and a sales team.
• Willingness to travel as needed.

Responsibilities

• Help lead Government Affairs and go-to-market strategy for Instructure’s Business and Government vertical in North America across state, provincial, and federal opportunities.
• Build statewide deal pipelines by mapping education and workforce funding streams to Canvas, Mastery, and Parchment opportunities.
• Track education and technology legislation and regulation; provide actionable guidance for Sales, Marketing, Customer Success, and Product teams.
• Build and maintain trusted relationships with policymakers, agency leaders, and education associations; represent Instructure in public forums.
• Manage external advocacy partners, including lobbying firms; set deliverables, measure results, and tie spend to outcomes.
• Oversee a strategic partnership with a mission-driven edtech company serving justice-involved learners.
• Shape procurement strategy, including cooperative contracts and other purchasing vehicles, to increase win rates without relying solely on RFPs.
• Advise senior customer leaders on digital transformation, skill development, and technology adoption strategies.
• Own attribution by demonstrating how policy and government engagement drive revenue, market penetration, and customer impact.
• Contribute to international public policy efforts and help elevate Instructure’s voice globally.
• Maintain efficient sales and delivery processes.

Skills

Government affairs

Public policy

Public-sector sales

C-suite engagement

Analytical skills

Communication

Travel readiness

Job description

Instructure is seeking a Director of Strategic Affairs for Business and Government to guide North American engagements with policymakers, translate policy insights into revenue opportunities, and drive go-to-market strategy across states and federal lines.

You will coordinate across Sales, Marketing, Customer Success, and Product teams, manage lobbying partners, and shape procurement strategies while supporting global public policy efforts. Travel as needed.