Director of Product & Solutions Marketing - Networking

Hewlett Packard Enterprise; Durham (NC); Hybrid; USD 144,000 - 348,000; Full time

Job summary

Hewlett Packard Enterprise in North Carolina is seeking a Director of Product & Solutions Marketing to lead messaging, GTM, sales enablement, and customer advocacy for Wi‑Fi and Wired Networking. You will partner with product management, sales, and field marketing to drive awareness and revenue growth.

The role requires deep enterprise networking knowledge, 15+ years of experience including 10+ years in leadership, and a proven ability to translate complex tech into business value.

Qualifications

• Bachelor's degree in Engineering, Computer Science, or related field; MBA preferred.
• 15+ years total experience with 10+ years leadership experience in product marketing, solutions marketing, or product management.
• Must have extensive technical expertise in Wi‑Fi and wired domains of enterprise networking.
• Strong understanding of enterprise networking technologies, including Wi‑Fi, switching, network management, security, and cloud‑managed networking.
• Experience developing product positioning, messaging, go-to-market strategies, and sales enablement programs.

Responsibilities

• Develop and execute marketing plans for the Wi‑Fi and wired networking portfolio.
• Partner with product management and sales leadership to identify market opportunities, customer needs, and competitive differentiation.
• Contribute market insights and customer feedback to influence product strategy and roadmap discussions.
• Create compelling product and solution messaging that clearly articulates customer value, business outcomes, and technical differentiation.
• Develop persona-based narratives and content for key audiences, including IT leaders, network operators, and business decision makers.
• Support thought leadership initiatives through blogs, webinars, presentations, and industry engagements.
• Lead go-to-market planning and execution for new product launches, feature releases, and solution campaigns.
• Collaborate with demand generation, field marketing, and digital marketing teams to create integrated campaigns that drive awareness and pipeline growth.
• Monitor launch performance and recommend adjustments to improve results.
• Develop sales enablement content, including presentations, battlecards, competitive positioning, customer presentations, demos, and training materials.
• Equip sales and channel teams with the tools and messaging needed to communicate customer value effectively.
• Support key sales opportunities through customer presentations, workshops, and strategic engagements.
• Build relationships with customers to understand deployment experiences, business challenges, and success outcomes.
• Create customer success stories, case studies, and testimonials that demonstrate measurable business value.
• Track competitive trends and market developments to ensure positioning remains relevant and differentiated.
• Collaborate across product management, engineering, sales, partner teams, customer success, analyst relations, and marketing organizations to align execution and drive business outcomes.
• Influence stakeholders across the organization through strong communication, data-driven insights, and customer‑centric storytelling.

Skills

Strategic marketing

Product marketing leadership

Wi‑Fi networking

Enterprise networking

Cross-functional leadership

Storytelling

Communication

Education

Bachelor's in Engineering/CS

MBA Preferred

Job description

Hewlett Packard Enterprise in North Carolina is seeking a Director of Product & Solutions Marketing to lead messaging, GTM, sales enablement, and customer advocacy for Wi‑Fi and Wired Networking. You will partner with product management, sales, and field marketing to drive awareness and revenue growth.

The role requires deep enterprise networking knowledge, 15+ years of experience including 10+ years in leadership, and a proven ability to translate complex tech into business value.